Content, SEO and social media news: weekly round-up – 16/03/2012
Blogging site Posterous acquired by Twitter
This week, Twitter announced its acquisition of the blogging site Posterous Spaces. According to Twitter, the deal, the price tag of which has not been revealed, was made in an effort to improve its content sharing features. The developers behind Posterous will join Twitter’s development team as part of the agreement. While the long-term goals for the site have not yet been announced, Twitter was quick to assure the Posterous user base that there were no imminent plans to close down their platform.
Competing blogging site Tumblr called the deal a “talent acquisition” and warned Posterous would not survive “without staff”.
9% increase in UK search traffic in February
There were 2.2bn visits to search engines by UK users in February 2012. That’s a year-on-year increase of 174m, or 9%. Google has been the beneficiary of most of the search boom: it received 91.57% of February’s total search traffic, leaving Microsoft and Yahoo! – which both experienced year-on-year search traffic declines – trailing behind it. The data was collected by Experian Hitwise.
Nuji takes on Pinterest with retail incentives
Image-sharing site Pinterest is the social network of the moment, but already a competitor is trying to knock it of its perch. Nuji, the social shopping platform, has just reported a 167% increase in sales and a 730% increase in retailer click-throughs after offering discounts to customers who share content. Nuji works by enabling users to ‘tag’ products they like and follow other users with similar tastes to see which items they like. Nuji, which promotes itself as a competitor to Pinterest, started offering users 6 points for every product they tagged, and a further 10 points every time one of their products was retagged by another user. When users have enough points they qualify for incremental discounts with their favourite retailers, starting from 300 points a month for a 20% discount.