Content, SEO and social media news: weekly round up – 28/09/2012

Instagram overtakes Twitter

A new Comscore report has shown that photo sharing app Instagram has overtaken Twitter in terms of mobile users. In the month of August, Instagram had an impressive 7.3 million users, compared to Twitter 6.9 million. The research also highlighted the fact that Instagram users spent longer on the application – they averaged 257 minutes per month, whereas Twitter users averaged 170 minutes. These interesting results could indicate a user preference for engaging visual content – something which the digital marketing community should take note of.

Coca Cola expands content strategy with Unbottled blog

One of the world’s biggest soft drink empires, Coca Cola, have expanded their content strategy with the launch of a new blog. Known as ‘Unbottled’, the blog will focus on stories and videos on the brand, as well as personal accounts from members of the company’s leadership team. Ashley Brown, director of digital communications and social media at Coca Cola, explained the reasoning behind the development of the blog, saying “We realised we’re very active in social channels. We have the biggest Facebook brand page. We have YouTube channels. And we have Twitter accounts for our top brands. But we were really missing that canvas where we could tell engaging Coca Cola stories.” Now that the canvas has been created, Brown says that the blog will give consumers “a peek behind the curtain” of the brand.

SEO still going strong, says Pitt

In light of on-going changes to the Google algorithm and the condemning of “black hat” SEO, there have been doubts about the longevity of this marketing medium, but in a recent article for the Guardian, Chris Pitt fiercely argues the case for SEO. He states that “The SEO industry will not die. Not while there are a) digital landscapes b) options and c) people to use and search for them. Of course there will be change, but every industry changes. What remains is that there will be always be a need for search; and if it can be searched, it can be optimised.” Do you agree with Pitt’s assertion? Leave us a comment and let us know!