Content, SEO and social media news: weekly round-up
New stats highlight popularity of ‘live blogging’
Research from City University London has shown that live blogs are getting 300% more views and 233% more visitors than traditional online articles. They were also shown to spark more interaction – readers were found to be twice as likely to comment on a live blog post. Dr Neil Thurman, one of the study’s lead researchers, explained: “We believe live blogs are so popular because they meet readers’ changing news consumption preferences. More and more news is being consumed at work, in the office. Live blogs provide this ‘news-at-work’ audience with what they’re looking for: regular follow up information on breaking news in ‘bite-sized nuggets’ which they can read – as several readers told us – while they are supposed to be working.”
Facebook revokes users’ privacy vote
Bosses at social media giant Facebook have drawn up a proposal to end the practice of allowing users to vote on privacy changes. In an email sent out to justify the decision, vice president Elliot Schrage wrote: “We deeply value the feedback we receive from you during our comment period. In the past, your substantive feedback has led to changes to the proposals we made. However, we found that the voting mechanism, which is triggered by a specific number of comments, actually resulted in a system that incentivised the quantity of comments over their quality. Therefore, we’re proposing to end the voting component in favour of a system that leads to more meaningful feedback and engagement.” Facebook’s current policy states that privacy debates are put to a vote if 7,000 people comment on the same issue: The proposal to remove the voting system has already received more than 10,000 comments.
Farewell to typewriters
As copywriters, it is with great sadness that we witnessed the demise of the tool of our predecessors this week. The last typewriter rolled off the assembly line at the Brother’s factory in Wales, and has been donated to the Science Museum as a lasting remnant of a great technological invention. Phil Jones, Brother’s UK head, declared that the typewriter would always hold a “special place” in the nation’s hearts.