Content, SEO and social media news: weekly round-up – 30/11/2012

Army girlfriend’s touching blog becomes internet hit

Zoey Pearce, girlfriend of Cpl Sam Garwood, started up a blog when her boyfriend left for the front line in Afghanistan to document her daily life and achievements. Zoey initially began writing her blog, ‘Until February’, as a morale booster for her man, but thanks to tweets of support from celebrity figures such as Lorraine Kelly and Chesney Hawkes, it’s gone viral and has become an internet sensation – and is now read by thousands of people across the globe. When asked about her success, Zoey commented: “It’s funny because Sam will say that the other soldiers will update him on the blog too when he hasn’t even had a chance to read it. I really like that it gives everyone a little boost from home, shows how we are all getting on with it and just doing ordinary things.”

E-commerce sales boom thanks to Cyber Monday

E-commerce sales enjoyed a significant increase this week thanks to holiday shopping celebration Cyber Monday (the online equivalent of Black Friday, where big discounts are offered to mark the beginning of the Christmas shopping season). Sales were up 20% from last year, and purchases from mobile devices such as tablets and smartphones grew by an impressive 10.1%. Forrester Research analyst Sucharita Mulpuru commented: “Online’s piece of the holiday pie is growing every day, and all the key dates are growing with it. The Web is becoming a more significant part of the traditional brick-and-mortar holiday shopping season.”

Mother names her baby ‘Hashtag’

An image circulating on Facebook has revealed that a new mother has called her baby Hashtag, in homage to the popular Twitter function. The picture shows a sleeping newborn with the caption “Hashtag Jameson was born at 10oclock last night. She weys 8pounds and I luv her so much!!!!” (sic). There is some speculation that the image may be a hoax, but if it is genuine, little Hashtag will join the slowly growing ranks of social media babies, including Like, a child born in 2011 in Israel, and Facebook, a Egyptian baby whose parents wanted to pay tribute to the site’s role in the Arab Spring revolution.