Content, SEO and social media news: weekly round-up

Facebook buys Instagram

Facebook has announced a staggering $1billon acquisition of photo-sharing Smartphone app Instagram. The free app, which enables users to apply one of 17 different colour filters to their photos, was only launched in October 2010, and has only recently been made available to Android users as well as iPhones. Still, it has proven to be hugely successful and popular, both with the public, and numerous celebrities, many of whom use Instagram to show fans their edited photos through their Twitter accounts. The team behind Instagram consists of only 13 employees: 26-year-old chief executive Kevin Systrom will receive $400 million from the sale, co-founder Mike Krieger, also 26, will receive $100 million for his 10% stake, and the remaining 11 employees will split a $100 million windfall. Mark Zuckerberg, Facebook’s chief executive, has confirmed that he will continue to develop Instagram as a separate brand, meaning that it will still be possible to post images to rival networks.

WordPress is still the most popular blogging platform

A survey posted on Tuesday by website uptime testers Pingdom confirms that WordPress is still the most popular blogging platform. WordPress is now used by 49 of the world’s 100 most popular blogs, compared with only 32 of the top 100 in 2006, demonstrating how it has grown in popularity over the last few years. WordPress founder Matt Mullenweg responded to the survey with a blog entry, stating that he expected usage of WordPress to continue to increase, as blogs running their own home-built or customised platforms – which account for 22 of the blogs on Pingdom’s current list – move to WordPress.

The World’s Largest Online Population is in China

China is now responsible for over half a billion web users, a figure which means that one in five people with online access are currently in China. China’s total number of web users is now greater than the entire population of the EU, after a quick period of substantial growth within the industry. China now has a booming market in terms of internet use, with users logged on for an average of 18.7 hours a week, and making an average of 8.4 monthly purchases online. Last year, technology giant Apple deemed China to be its second-most important market after the US, highlighting the influence of China’s phenomenal internet usage.