Content, SEO and social media news: weekly round up
Business blogging increases by 7% in a year
Annual social media research from UMASS Dartmouth has shown that 44% of Inc. 500 companies now have a blog – an increase of 7% from last year. The figures become even more significant when you consider that within the same sample last year, blogging had actually decreased by 13%, suggesting that some brands abandoned their blog before truly realising its worth. The new statistics show that more and more companies are realising the benefits of content marketing as a whole, and business blogging in particular.
US e-commerce sales grow by 16%
On the subject of increases, e-commerce purchases are also on the rise, with the US Department of Commerce revealing that online retail accounting for 5.2% of total retail sales throughout 2012 – compared with just 4.7% in the previous year. When commenting on the findings, Comscore suggested that the increased use of smartphones and tablets could be responsible – “While e-commerce continues to shine and gain share from traditional retail, we are also beginning to see the first signs of mobile commerce affecting the digital commerce landscape”, a recent 2013 outlook from the company stated. These stats are from the US market, but similar trends have been reflected in retail across the globe, suggesting that e-commerce will only continue to grow as adoption of mobile devices continues.
Econsultancy launches ‘Pinterest for Business’ guide
We all know by now that visual social media is one of the most vital aspects of your overall strategies, and sites like Pinterest are a great way to kickstart your e-commerce efforts. In light of this, Econsultancy have created a comprehensive guide, entitled ‘Pinterest for Business’, to help you make the most of the image based site. With a range of encouraging statistics (for instance, 69% of consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase), and plenty of best practice advice, it’s a must read for any online retailer. You can find the complete guide here.