Content, SEO and social media news: weekly round up
Yahoo! to purchase Tumblr for $1.1bn
According to the Wall Street Journal, Yahoo! has agreed a deal to buy social blogging site Tumblr for an impressive $1.1bn. The move is said to be part of new CEO Marissa Mayer’s attempts to rejuvenate the company and make it more appealing to the 18-24 year old demographic – the predominant group using the blogging platform. Tumblr currently has more than 107 million blogs and 50 billion postings in 12 different languages, so when the deal goes ahead, it will be Yahoo!’s biggest acquisition under Mayer.
72% of sales people using social media outperform competitors
A new report from Jim Keenan, ‘The Impact of Social Media on Sales Quota and Corporate Revenue’, has revealed that 72% of sales people who use social media sites such as Facebook, Twitter and LinkedIn frequently outsell peers who aren’t using these platforms. More than 40% off Keenan’s respondents said that they’d closed between two and five deals thanks to social media, and 10% agreed that this sort of marketing “directly contributes to [their] closes.” The top social sites for customer acquisition were LinkedIn, Twitter, and Facebook, with blogging and Google+ also shown to be influential.
More than 50% of businesses achieve 10% of sales through email
Email marketing is often written off as outdated, particularly in comparison to newer, more fast paced mediums like social media, but new research from Econsultancy and Adestra has shown that 55% of UK companies attribute as many as 10% of their sales to their email campaigns – and 18% of respondents said that email aids over 30% of their sales.