Content, SEO and social media news: weekly round-up

e-Commerce content writingE-commerce sales surge on tablets

New data from a study, conducted by independent mobile ad network InMobi and mobile agency Mobext, has revealed that 3.9 million people in the UK now own a tablet computer, and 69% of these use their devices to make at least one online purchase each month. Amongst those surveyed, around one in ten of these customers were happy to make substantial or expensive purchases through their tablet devices, and 20% of users claim to make fewer purchases from retail stores since obtaining their tablet computers. The research offers valuable advice to e-commerce retailers, who should ensure that their online stores have a tablet-friendly version with an attractive and accessible format and good quality e-commerce content, (read our content check-list for e-commerce websites) as the amount of people using mobile devices to make purchases online inevitably continues to rise.

Facebook social reader use plummets

In March of this year, the Guardian’s director of digital development, Tanya Cordrey, predicted that social media would soon become more important than search when it came to bringing users to their articles. However, many social reader app have recently found that they have had a significant drop in users. The Guardian in particular has seen its daily active users reduce from almost 600,000 to under 100,000 in the past month alone. It seems that many users do not like the lack of privacy associated with their web browsing activity being broadcast, and are therefore returning to traditional search methods of accessing online content.

Abusive blogger escapes jail sentence

And finally, an update on a story we recently published about blogger John Kerlen, who sent a series of abusive tweets and blog posts directed at Bexley Council in South London. Faced with a court hearing over ‘improper use of a public electronic communications network’, Kerlen pleaded guilty, and whilst he has avoided jail time, he has been sentenced to 80 hours of unpaid work of the next 12 months. He will also need to pay £620 in prosecution costs and the restraining order preventing him from contacting the councillor that many of his messages were directed to will be valid for five years. Again, we repeat – be careful what you blog and tweet!