From content discovery to Vice’s new venture – content marketing trends

From content discovery to Vice’s new venture – content marketing trends

Content discovery no longer relies on Google 21% of millennials no longer use desktop computers to search the web. What we took to be the zenith of 20th century technology and prime orchestrator of content discovery is already moving towards obsolescence. The desktop-to-mobile shift has fundamentally altered the typical content discovery journey Users can re-arrange…

Have we really ‘had enough of experts’?

Have we really ‘had enough of experts’?

Possibly the most definitive statement made throughout the campaign was Prime Ministerial candidate Michael Gove’s assertion that “People in this country have had enough of experts.” Gove made the statement on the 3rd of June, when Sky News reporter Faisal Islam challenged Gove to name just one independent economic authority that supported Brexit. But, was…

Why did Vote Leave hide their web content?

Why did Vote Leave hide their web content?

Eyebrows were raised when it came to light that the Leave camp had hidden almost all its site content. This included campaign pledges, interviews and statistics. The move became apparent soon after Leave emerged victorious from the EU referendum on Thursday 23 June. Previously, the homepage banner had been emblazoned with the now-infamous statement that the NHS should be funded with…

John Oliver and the abuse of a keyword

John Oliver and the abuse of a keyword

Comedian and political commentator John Oliver – now host of ‘Last Week Tonight’ across the pond – has become the UK’s de facto international spokesperson for all things British. He’s also become an undercover SEO, having inadvertently identified some interesting points about the abuse of the keyword in the run up to the referendum. He’s now at…