Content, SEO and social media news: weekly round-up
Pinterest joins the $1bn club
Pinterest has become an increasingly significant platform in the social media world over the last few months, and it has now sealed its status with a $100m funding investment from Japanese company Rakuten – making it an official member of the exclusive $1bn club. Raukten CEO, Hiroshi Mikitani, commented: “We see tremendous synergies between Pinterest’s vision and Rakuten’s model for e-commerce”. According to Experian, Pinterest is now the third biggest social network in America.
Over a third of UK customers connect with businesses through social media
A recent study by Fishburn Hedges has revealed that 36% of consumers have connected with brands through social media platforms such as Twitter and Facebook, and more than two thirds of those said they preferred talking to companies via social media sites than through call centres. The survey results also highlighted the increase in older social media consumers: over a quarter of the 55+ age bracket had used social media to interact with a business.
Twitter has 140m users
Popular network Twitter has now surpassed 140m users, with over 10m users in the UK alone. 80% of users access the platform from a mobile device – a particularly interesting statistic in light of Google’s recent findings that a third of people use the internet on their mobile phones. Although Twitter’s user base is not as large as Facebook’s, many believe that Twitter has had more social influence. The Guardian’s Charles Arthur observes: “Over the past year [Twitter] has been blamed for inciting riots … and of undermining super injunctions.”