How-to guides that educate your audience.
‘How-to’ guides and white papers can be an incredibly powerful way to demonstrate your expertise to prospects, build your email list, generate PR and cement your brand as an industry thought-leader.
A survey by Forbes found that 63% of decision makers use white papers to evaluate prospective products and services.
High quality guides can:
- Provide a way to start a conversation with prospects by educating them.
- Position you as a credible expert in your field.
- Attract the attention of journalists and publications in your industry.
- Generate high quality leads and sales.
Despite the numerous benefits of ‘how-to’ guides and white papers, however, they are time-consuming to research, write and distribute.
‘How-to’ guide copywriting from Write My Site
When you appoint Write My Site to create your guides and white papers, you can expect them to be:
Your specialist copywriter will tailor the language of the guide for your audience, always using industry-appropriate terminology that they’ll understand.
- Easy to read
Our writers can translate complex information into readable ‘how-to’ guides that are a joy to read on a screen or printed out.
Guides and white papers don’t have to be boring! We’ll bring your insights to life with copy that’s not just educational but also enjoyable to read.