Dell makes $6.5 million from Twitter activity
Computer giant Dell has announced it has made more than $6.5 million in revenue as a result of its activity on Twitter. More than half of that has been generated within the last six months alone.
Here’s what Dell had to say about their Twitter success:
“Our @DellOutlet is now close to 1.5 million followers on Twitter … Today it’s not just Dell Outlet having success connecting with customers on Twitter. In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue.”
(From the Dell Community blog)
Dell is also a good example of the way in which a brand can benefit from separate, dedicated Twitter accounts.
The Delloutlet account in Canada @DellHomeSalesCA was set up after pressure from Canadian bloggers and Twitter users, and has generated $150,000 in sales since going live.
Dell’s Brazilian Twitter account, @DellnoBrasil, has generated a massive $800,000 in eight months. As one of the large emerging markets that’s really good news for Dell and also shows strong adoption of social media.
We’ve been flying the Twitter flag here at Write My Site for quite some time. With a targeted approach, Twitter can be a fast, direct route to new business. You don’t have to be a global brand to make money from Twitter – you just need to invest some time and effort into creating an authentic voice for your organization which can connect with customers.
Talk to Write My Site about a social media strategy for your business.