Financial services copywritingFinancial services copywriting

The financial services industry needs specialist copywriters in order to produce accurate, compelling content that will meet regulatory standards.

We have built a strong client base in the financial services sector. These are some of the organisations we work with:

  • Accountants
  • Bookkeepers
  • IFAs
  • Tax advisors
  • Insurance firms
  • Financial services firms

Whether you are an accountancy firm looking for white papers to educate your customers or an insurance firm requiring specialist website content, our financial services copywriters know your industry inside-out. They are able to create content that reflects your brand values, whilst meeting your regulatory requirements.

Our financial services copywriting portfolio

We provide a wide range of copywriting services within the financial services sector, both in the City of London and across the UK.

These recent examples from our financial services copywriting portfolio should give you a flavour of our work:

  • Website content and newsletters for a number of brands within a financial services group in the City of London
  • Regular blogs for several accountants and bookkeepers
  • Web copy for a foreign exchange company
  • Regular newsletters for a land investment company
  • White papers and blogs for an insurance group

It’s our aim to help you educate and inform your customers with high quality authority content. Our financial services copywriters have years of experience creating educational content such as guides, online resources, ebooks and blogs to help clients attract and nurture high value leads.

Financial services copywriting resources

5 examples of imaginative financial copywriting

5 examples of imaginative financial copywriting

Financial copywriting is notoriously difficult — not only do writers face the challenge of making a traditionally dry subject interesting and engaging, they also need to meet strict legal and compliance conditions imposed by financial regulators. As financial services is such a heavily regulated sector, there are many restrictions around copy for advertising and promotion.…
How to write successful white papers

How to write successful white papers

Does your company write white papers as part of its content marketing strategy? A white paper allows you to go into more depth on a subject than a blog post, and can help position your business as a thought leader in its industry. White papers are also a proven new business tool, with a Forbes…
Optimising your content for semantic search

Optimising your content for semantic search

The way Google indexes content and displays search results has changed significantly in the 16 years the search engine has been running. As a result, search engine optimisation techniques have evolved alongside changes in Google’s algorithm. Thanks to the Panda and Penguin updates, the days of link spamming and keyword stuffing are long gone. Instead,…

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