Announcing Write My Site’s new brand identity!
Write My Site has undergone a full rebrand, and we’d love to share our story with you.
Ever since our launch in 2006, we’ve positioned ourselves as a provider of high-quality copywriting services with a focus on digital content. We’ve worked with organisations of all sizes across all sectors, and we’ve gained some fantastic clients as well as a plethora of knowledge about all sorts of niche subjects!
So, why rebrand?
By the start of 2019, it was clear our clients needed more from us than pure copywriting. We were being asked to help define brand voice, streamline existing content – both online and printed – and provide best practice copywriting training to our clients’ marketing teams.
We realised we needed a new brand identity to reflect this consultative approach.
After a lot of thought and discussion, we decided to reposition ourselves as a written communications consultancy and training company. We are still Write My Site, and we still provide high-quality copywriting services to clients from all sectors, but as one of six key service lines:
- Content Reviews
- Brand Voice
- Copywriting Training
Check out our Services page for more details.
New logo and website
With the help of the talented team at local branding agency ClearBrand, we refreshed our logo and colour palette to bring our visual identity into the 2020s.
Then for the biggest task of all: we tore down our old website and built a brand-new one with a vastly simplified menu structure and blog layout.
‘Helping you find the right words’ has replaced our old ‘Words that sparkle’ strapline to reflect our new emphasis on empowering our clients with the skills and knowledge they need to produce first-rate content.
For some clients, this will mean us writing their copy, just as we’ve done since 2006. For others, it may mean workshopping their existing content, issuing recommendations and training their team to implement the changes.
Our mission is to help you articulate your brand message, just as I hope we’ve articulated ours in this announcement.
Thank you for reading, and for your support over the last 14 years. Here’s to the next 14!