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Brand Voice

Brand Voice Workshops

EVERY time your organisation communicates – whether through your website, ads or social media – you’re exercising your brand voice.

A unique, authentic brand voice is an essential asset for any organisation. Today’s customers need to be able to get you from the get-go. That means your brand voice needs to come through in every piece of written content you create.

We run brand voice workshops to help you figure out what your brand voice should be, and how to implement it.

Are you starting from point zero? No problem. We can work with you to create a practical set of brand voice guidelines that can be used by everyone who writes copy for your organisation.

Do you have brand voice guidelines already, but no-one really knows how to use them? We can help you update them and make them more user-friendly.

What can you expect from our brand voice workshops?

If you choose Write My Site to run your brand voice workshops, we’ll:
  • work with you to define the key elements of your brand and how these translate into writing values
  • review your existing content to see how well these values come across
  • define the language and messaging that you want to see in your content, as well as the things you’d rather keep out
  • distil this information into a workable set of guidelines that can be used by everyone in your organisation who writes copy
  • make recommendations to improve brand voice in your existing material.
This process means that you won’t be left crossing your fingers, hoping to strike the right note. Take ownership of your brand voice and make sure it comes through in all your written communications.