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Re-imagine your content

Think of those TV shows where the experts walk into people’s cluttered homes and instantly know how to transform them into beautiful, fit-for-purpose spaces.

That’s what our insights can do for your content and overall message. No more muddled communications or loose links between your various content types. We’ll help you get to the heart of what you want to say, and how to say it.

Whether your content needs a little ‘zhuzhing up’ or a complete rethink, our range of services will help take it in a new direction.

Brand

Effective written communication starts with understanding and articulating who you are.

Content that embodies your organisation’s values and future direction is vital to connecting with internal and external audiences. In fact, organisations whose employees understand the company vision benefit from a 29% higher return than those who don’t (Watson Wyatt Work Study).

Your vision, mission, values and tone of voice are all key elements underpinning your brand’s identity – however, they can be difficult to conceptualise effectively.

To differentiate yourself in today’s competitive market, these elements need to be clear and shine through in your communications.

We can help you define who you are with clarity, confidence and consistency.

Strategy

So, you know that content is important. However, 63% of businesses don’t have a documented strategy (CMI).

A well-planned content strategy is the crux of your organisation’s marketing activities.

It helps you narrow down your options, avoid creating content for content’s sake, and adopt a joined-up, systematic approach.

It also enables you to identify and piggyback off the success of your most effective content assets.

Work with us to create a comprehensive content roadmap for your organisation. Gain maximum value from content that works and stop pouring resources into under-performing material!

Copywriting

The words used by your organisation have to work tirelessly. They’ve got to provoke curiosity, answer questions, build engagement, and encourage action NOW.

Their job is made harder still by decreasing attention spans and increased multi-tasking – with readers likely browsing other sites or apps at the same time as yours.

It’s no longer enough for your copy to be ‘friendly and professional’. You’ve got to find a way to cut through the noise.

We don’t write a single word until we understand who you are, why you’re special, who you’re talking to, and why they should care.

Once we’ve figured that out, we’ll get to work producing content that’s relevant, triggers the action you want, and sounds just like you!

SEO

95% of people who look for information on Google don’t bother looking past page one of the results.

Even if you make it onto page one, over half of the traffic goes to the top three results (SEJ).

This means you need an all-or-nothing content optimisation strategy. Getting your content to rank for competitive search terms can be tough, but with the right approach it can be done.

After benchmarking the current performance of your content in search, we’ll work with you to create a suite of must-have resources that Google can’t help but rank.

When we’re confident we have some competition-busting content on our hands, we’ll optimise everything for user-experience, readability, and (of course) keywords.

Comms

Good communication can pre-empt a range of organisational problems, from poor staff retention or issues with workplace culture to failed change initiatives and shareholder discontent.

Against a backdrop of remote or hybrid working, effective comms become more important still. Communication from the top-down needs to be both purposeful and crystal-clear to avoid being misconstrued in the new working environment.

Pandemic aside, change is a constant in most organisations and there is always a need to communicate new approaches or information. Content has a huge role in this and can make the difference between new initiatives being accepted or rejected.

We’ll help you create considered content for your organisation’s message, for the best possible response from your employees and shareholders.

Training

Let’s start with the obvious: the pandemic has turbo-charged the adoption of online learning.

After repeated lockdowns and ever-changing work-from-home guidance, organisations have woken up to the reality that they need to be prepared to run their training programmes digitally.

Yet taking an existing set of face-to-face learning materials and putting them online is harder than it sounds. You have to work with delegates’ technical limitations, reduced attention spans and less visible body language. Creating brand-new online training materials is not without its challenges either!

We can work with you to extrapolate your subject matter expertise and create fresh digital learning materials fit for the ‘Zoom Generation’.

Social

These days, not posting on social media “because it’s all on the website” is like using a fax machine 10 years after everyone switched to email.

Done well, social media can give you additional visibility, PR and traffic.

And, the good news is, you can curate a lot of your social media posts from content you already have.

When we plan a social media content strategy for our clients, we always look for existing content assets that can be broken down and turned into social media gold. We’ll also have many suggestions for fresh new content that you may never have thought of!

Work with us to create social media content that packs a punch for your brand.

Design

Sometimes it’s not enough to streamline or re-organise your content. It might need a completely new look!

Most content marketing material includes design elements. It could be as simple as using your organisation’s logo and colour palette in a report. Or, it might be as complex as a fully branded interactive e-learning product, or animated video to support your written content.

However, 36.7% of marketers say that creating engaging visual content consistently is one of their top struggles (Venngage).

Our copywriters and designers will work side-by-side to give your words the full visual impact they deserve, in the formats that work best for you.