Festive content … it’s a phrase that can strike fear into the hearts of content marketers! Why? Well, they’ve got a lot to worry about at this time of year, including: Going overboard with the holiday cheer and putting people off Firing out content too early and irritating their followers Not getting all their work…
All Hallows Eve is fast approaching, so we thought we’d brush through the cobwebs and have a look at how to write Halloween content this year! So, put on your ghost-busting outfits and get ready to write – we’re going in! Why should you write Halloween content? Before we get down to the nuts and…
Creating the perfect travel page is a difficult task. You need the right blend of imagery, information and emotive language to persuade readers that your destination is the right one for them. So, how do you ensure you’re ticking all the boxes? By following our list of essentials for the perfect travel page, of course!…
Consistency in content is often overlooked by marketers, but it’s extremely important. Its presence or absence can have a real impact on your brand’s credibility and reputation; Techipedia found that consistent brands are worth 20% more. So, you need to start giving this some attention! Here, we’ll explore the concept of consistency in content, and…
Structuring a blog correctly is super-important. A blog without a strong structure is a bad read, which means a bad user experience. So, to help you out, we’ve pulled together some tips to use when structuring a blog. Take a look: What do we mean by ‘structuring a blog’? The structure of a blog is…
