From reactive storytelling to “strong and stable” – content marketing trends
Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling. Reactive storytelling basically means delivering relevant content linked to a viral news …
From reactive storytelling to "strong and stable" – content marketing trends
Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling. Reactive storytelling basically means delivering relevant content linked to a viral news …
Audience personas: Who are you talking to?
We talk all the time about targeting your audience and shaping content around them. But how do you do this? Well, audience personas are a great tool to help you out. But how do you go about creating a persona? And how do you know …
5 reasons why blogs make good business sense
Most marketers know that blogging is good for business – there are plenty of facts and stats to back it up. But what makes blogs so gosh darn fantastic? Well, we thought we’d have a stab at explaining the reasoning behind business blogging, and offer up …
From marketing content to Google ads – content marketing trends
‘Marketing content’? ‘Content marketing’? It’s all just marketing ‘Marketing content’, ‘content marketing’; it’s easy to get hung up on semantics in this game. But, what if I told you none of that actually mattered, because this battle of words may soon come to an end? That’s …
From interactive content to the ‘presidential we’ – content marketing trends
Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony …
From interactive content to the 'presidential we' – content marketing trends
Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony …
From branded content to Wikitribune – content marketing trends
Branded content is suffering from memory problems 80% of consumers forget most information gleaned from branded content – including images, video, graphics and text – within just three days. (Hopefully Wikitribune won’t suffer a similar fate … but I’m getting ahead of myself!) Over the …
From brand awareness to Google Fact Check: content marketing trends
Brand awareness is no major barrier to content success According to Outbrain, approximately 60% of consumers believe relevant content is trustworthy. It doesn’t matter about brand awareness – they’ll read it, even if it’s published by an unfamiliar brand. This suggests three main points for …
How to write content for company intranets
Company intranets can be effective operational tools – but only when used correctly. Since their inception in the early ’90s, well-structured intranets have made huge differences to companies around the world: “Internal communications within a company are simplified substantially and make for more success in …
