We talk about relevant content a lot, but sometimes it might be unclear what we mean by this or why it’s so important. So, to clear things up, we’ve written this blog post about relevant content because we think it’s … err … relevant! Here, we’ll explain exactly what ‘relevant content’ is, list the core…
Much of content marketing is common sense with a dash of creative flair; however, there are several unwritten blogging rules all copywriters should be aware of. But, there’s one small problem with this … if they’re unwritten, how will you find out about them?! Well, huddle closer friends, we’re going to reveal the most important…
If you’re stuck in a turkey-induced coma or still recovering from your New Year’s Eve escapades, it can be a little tricky to come back to work and get those creative juices flowing. We bet that you’ll find it harder than ever this week as the cold, grey British weather is so uninspiring! However, we…
Is blogging effectiveness increasing? Now we know for sure! Blogging effectiveness continued to increase throughout 2017, according to new research from Orbit Media Studios. On release, Orbit co-founder Andy Crestodina proudly proclaimed: “Bloggers are reporting stronger results from content marketing… The vast majority of bloggers are seeing rewards from their efforts and meeting their goals,…
If you’re looking for some inspiration for your festive content, you’ll be keen to find out if there’s anything content marketers can learn from Christmas crackers. We are too – and not just because we love a good pun! Here, we’ll explore what makes these table decorations so popular, and discover if content marketers can…
