4 reasons why you need relevant content
We talk about relevant content a lot, but sometimes it might be unclear what we mean by this or why it’s so important. So, to clear things up, we’ve written this blog post about relevant content because we think it’s … err … relevant! Here, …
6 unwritten blogging rules you need to know about
Much of content marketing is common sense with a dash of creative flair; however, there are several unwritten blogging rules all copywriters should be aware of. But, there’s one small problem with this … if they’re unwritten, how will you find out about them?! Well, …
How to get those creative juices flowing after the winter break
If you’re stuck in a turkey-induced coma or still recovering from your New Year’s Eve escapades, it can be a little tricky to come back to work and get those creative juices flowing. We bet that you’ll find it harder than ever this week as …
From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends
Is blogging effectiveness increasing? Now we know for sure! Blogging effectiveness continued to increase throughout 2017, according to new research from Orbit Media Studios. On release, Orbit co-founder Andy Crestodina proudly proclaimed: “Bloggers are reporting stronger results from content marketing… The vast majority of bloggers …
Festive fun: Content marketers can learn from Christmas crackers
If you’re looking for some inspiration for your festive content, you’ll be keen to find out if there’s anything content marketers can learn from Christmas crackers. We are too – and not just because we love a good pun! Here, we’ll explore what makes these …
How to write Halloween content!
All Hallows Eve is fast approaching, so we thought we’d brush through the cobwebs and have a look at how to write Halloween content this year! So, put on your ghost-busting outfits and get ready to write – we’re going in! Why should you write …
5 tips for structuring a blog
Structuring a blog correctly is super-important. A blog without a strong structure is a bad read, which means a bad user experience. So, to help you out, we’ve pulled together some tips to use when structuring a blog. Take a look: What do we mean …
15 top tips to beat writer's block
“How do you beat writer’s block?” It’s a question every frustrated copywriter has asked at least once in their career, though no one has a concrete answer. We’ve had a think and come up with our top 15 tips to beat writer’s block. So, next …
5 reasons why blogs make good business sense
Most marketers know that blogging is good for business – there are plenty of facts and stats to back it up. But what makes blogs so gosh darn fantastic? Well, we thought we’d have a stab at explaining the reasoning behind business blogging, and offer up …
5 copywriting tools every writer should use
Writing content day in, day out is hard work. Sometimes you need a little help. That’s why we’ve selected our top copywriting tools that can help make your content sparkle. Why should I use copywriting tools? Copywriting tools will save you time, effort and improve …
