Bang! Wham! Pow! Got your attention? Good! Impactful copywriting is one of the best ways to get your copy noticed. It’s much harder than typing a bunch of comic-book phrases, but don’t worry – we’re here to help. Why do I need to think about impactful copywriting? The internet is a busy place. 73.9 million…
Educational written content is the bread and butter of content marketing, especially for brands that sell a high value product or service. Customers who are looking at spending hundreds or even thousands of pounds are unlikely to do so on a whim: they will do their research first, and it is often during this stage…
As copywriters, we love long form content, so why would we encourage you to reduce your word count? Well, mostly because we hate waffle (and so do audiences). Recently, there’s been a resurgence in long form copywriting. These days, the ideal blog post is 1,600 words long (or seven minutes to read). Many copywriters see…
800% spike in posts puts premium on blog sharing Blog sharing is an integral part of content marketing. Recently, content marketer’s biggest worry has been how many posts their publishing. However, this means that a worrying trend in blog sharing rates has been overlooked. The average number of blogs published by brands each month has…
Average blog writing time increases by 26% Content marketers’ average blog writing time has risen by 26% since 2015, according to a new study from Orbit Media. But, we’re not just sat twiddling our thumbs; this stat alludes to an important development in content marketing methodology. Generating high-quality, compelling content is becoming more labour-intensive in…
