Why your audience craves educational written content from your brand

Why your audience craves educational written content from your brand

Educational written content is the bread and butter of content marketing, especially for brands that sell a high value product or service. Customers who are looking at spending hundreds or even thousands of pounds are unlikely to do so on a whim: they will do their research first, and it is often during this stage…

From blog sharing to the perils of over-personalisation: content marketing trends

From blog sharing to the perils of over-personalisation: content marketing trends

800% spike in posts puts premium on blog sharing Blog sharing is an integral part of content marketing. Recently, content marketer’s biggest worry has been how many posts their publishing. However, this means that a worrying trend in blog sharing rates has been overlooked. The average number of blogs published by brands each month has…

From blog writing time to Google’s war on misrepresentative content: content marketing trends

From blog writing time to Google’s war on misrepresentative content: content marketing trends

Average blog writing time increases by 26% Content marketers’ average blog writing time has risen by 26% since 2015, according to a new study from Orbit Media.  But, we’re not just sat twiddling our thumbs; this stat alludes to an important development in content marketing methodology. Generating high-quality, compelling content is becoming more labour-intensive in…