It’s official: having a blog gets you 5 x more traffic
New data from Hubspot has confirmed that, when it comes to business blogging, less is most certainly not more. ‘Marketing Benchmarks From 7,000 Businesses’ reveals that businesses which post 15 or more blog articles a month benefit from a massive 5 times more web traffic …
Blog writing tips for small businesses
Blog writing is an essential part of any content marketing strategy. Creating interesting, engaging posts with targeted keywords is a great way to make friends with Google, interact with your clients, give helpful tips and, ultimately, generate leads and sales for your business. However, starting …
Content schedules, and why your business should have one
We recently wrote about idea generation for your blog posts, giving you some great examples of ways you can encourage yourself to be creative, think outside the proverbial box and come up with content that’s sure to impress. However, once you’ve made your mind maps …
Word Art
We used a rare bit of down time the other day to create this cool piece of word art (thanks Wordle!) All the words are taken from our blog writing page. Enjoy! …
Why choosing the right keywords is key
Throughout history, writers have always had to have the nous to choose the right words at the right time. However, for the contemporary blogger or copywriter, word selection has become even more crucial than ever before. Peter Norvig, director of research at Google, has made …
Blog writing ideas and inspiration
If you write business blog articles regularly, one of the biggest challenges you’ll face is trying to come up with innovative, engaging, and original ideas. So how do you keep your content fresh and interesting week after week? …
10 classic marketing mistakes: Part 1
I usually write about online marketing on this blog, but for a change I thought I’d address some of the wider issues of marketing as a whole. In this two-part blog series, I’m going to discuss 10 classic marketing mistakes often made by small businesses. 1. …
Blogging for business: It’s not about you!
What’s the first thing you think about when writing a blog for business? The answer should be your audience. No matter who your target demographic is, they are always your number one priority in creating content. …
Make your blog stand out
There are hundreds of blogs out there, all clamouring for your readers’ attention. So how can you make yours stand out from the crowd? Here's a quick guide to making maximum impact with minimum fuss. …
