Blog writing tips for small businesses

Blog writing is an essential part of any content marketing strategy. Creating interesting, engaging posts with targeted keywords is a great way to make friends with Google, interact with your clients, give helpful tips and, ultimately, generate leads and sales for your business. However, starting and regularly writing a blog is a time consuming endeavour…

Why choosing the right keywords is key

Throughout history, writers have always had to have the nous to choose the right words at the right time. However, for the contemporary blogger or copywriter, word selection has become even more crucial than ever before. Peter Norvig, director of research at Google, has made an educated guess at there being more than 100 trillion…