I usually write about online marketing on this blog, but for a change I thought I’d address some of the wider issues of marketing as a whole.
In this two-part blog series, I’m going to discuss 10 classic marketing mistakes often made by small businesses.
1. An untargeted approach
What’s the first thing you think about when writing a blog for business? The answer should be your audience. No matter who your target demographic is, they are always your number one priority in creating content.
There are hundreds of blogs out there, all clamouring for your readers’ attention. So how can you make yours stand out from the crowd? Here’s a quick guide to making maximum impact with minimum fuss.