Recruitment content: Know your audience
When writing recruitment content, it’s vital to know your audience well and deliver what it needs. If you don’t, you’ll send out mixed messages and irrelevant content that won’t help you at all. In fact, it could really damage your credibility. So, how do you …
6 unwritten blogging rules you need to know about
Much of content marketing is common sense with a dash of creative flair; however, there are several unwritten blogging rules all copywriters should be aware of. But, there’s one small problem with this … if they’re unwritten, how will you find out about them?! Well, …
5 tips for structuring a blog
Structuring a blog correctly is super-important. A blog without a strong structure is a bad read, which means a bad user experience. So, to help you out, we’ve pulled together some tips to use when structuring a blog. Take a look: What do we mean …
How to do content marketing on a modest budget
Most businesses think that content marketing costs the earth, but it really doesn’t have to. There are plenty of ways to do content marketing on a modest budget, you just need a bit of knowledge and know-how to back you up. Perfect for a one-man-marketing …
5 reasons why blogs make good business sense
Most marketers know that blogging is good for business – there are plenty of facts and stats to back it up. But what makes blogs so gosh darn fantastic? Well, we thought we’d have a stab at explaining the reasoning behind business blogging, and offer up …
50 ways to write and promote a killer blog article
Creating a high-quality engaging killer blog article week-after-week is hard work. It takes time, expertise and a flair for writing exciting copy. Luckily, we’ve got a list of 50 top tips to help you create a killer blog article every time. We’ll guide you from …
10 different blog formats to try
One of the best things about blog content is that there are no rules on formatting. Originally blogs were essentially diary entries (the word blog comes from “web log”) – but today the blog format has evolved and almost anything goes. Keep your readers interested …
The etiquette of guest blogging
Guest blogging is an increasingly popular activity with many businesses, and one which has the potential to benefit your online reputation and visibility. However, there are certain rules of etiquette which should be heeded if you want to make the most of your guest blogging …
Why choosing the right keywords is key
Throughout history, writers have always had to have the nous to choose the right words at the right time. However, for the contemporary blogger or copywriter, word selection has become even more crucial than ever before. Peter Norvig, director of research at Google, has made …
