When writing recruitment content, it’s vital to know your audience well and deliver what it needs. If you don’t, you’ll send out mixed messages and irrelevant content that won’t help you at all. In fact, it could really damage your credibility. So, how do you get to know your audience? We’ve got a few tips…
Much of content marketing is common sense with a dash of creative flair; however, there are several unwritten blogging rules all copywriters should be aware of. But, there’s one small problem with this … if they’re unwritten, how will you find out about them?! Well, huddle closer friends, we’re going to reveal the most important…
Structuring a blog correctly is super-important. A blog without a strong structure is a bad read, which means a bad user experience. So, to help you out, we’ve pulled together some tips to use when structuring a blog. Take a look: What do we mean by ‘structuring a blog’? The structure of a blog is…
Most businesses think that content marketing costs the earth, but it really doesn’t have to. There are plenty of ways to do content marketing on a modest budget, you just need a bit of knowledge and know-how to back you up. Perfect for a one-man-marketing band with not a lot of change to spare, this…
Most marketers know that blogging is good for business – there are plenty of facts and stats to back it up. But what makes blogs so gosh darn fantastic? Well, we thought we’d have a stab at explaining the reasoning behind business blogging, and offer up some Write My Site Wisdom (WMSW) to help you create…
