Google tackles piracy and plagiarism with new update
Google has made another significant change to its algorithm, which will have a negative effect on sites that use black hat SEO techniques. Although it’s not quite on the scale of previous updates such as Panda and Penguin, it will have a big influence on …
Using visual content in your blogs
We recently wrote a guest piece for well-known social media blog The Wall, entitled 10 blogging blunders to avoid. We had some great feedback from the article, but also a few questions – one of which posed a pivotal query. “My question relates to Point …
The etiquette of guest blogging
Guest blogging is an increasingly popular activity with many businesses, and one which has the potential to benefit your online reputation and visibility. However, there are certain rules of etiquette which should be heeded if you want to make the most of your guest blogging …
Content, SEO and social media news: weekly round-up
Grill’d boss: ‘Ban on blogging, tweeting and Facebooking was just a joke’ All the way over on the side of the world, Australian burger chain Grill’d has become a social media sensation … by banning social media. The company put posters up in its restaurant, …
Why choosing the right keywords is key
Throughout history, writers have always had to have the nous to choose the right words at the right time. However, for the contemporary blogger or copywriter, word selection has become even more crucial than ever before. Peter Norvig, director of research at Google, has made …
Resources for content marketers
One of the most essential aspects of content marketing is sharing information – so in honour of this, we thought we’d share some of our favourite content marketing sites with our readers. These pages are full of great resources for digital marketers in all arenas, …
