From CX to print content: content marketing trends

From CX to print content: content marketing trends

B2B brands must make customer experience (CX) the centrepiece of content strategy 80% of B2B customers cite customer experience (CX) as the biggest influence on purchasing decisions.  89% of companies are now actively engaging in CX. It might be time to think again about your stake in this process; how you can create not just…

From brand awareness to ‘alternative facts’: content marketing trends

From brand awareness to ‘alternative facts’: content marketing trends

Brand awareness is the goal, brand story is the key Increasing brand awareness is the top priority for almost half of content marketers today. This is according to Clutch’s 2016 Content Marketing Survey. 49% of content marketers cited brand awareness as their top priority. *Graphs courtesy of Clutch The study also shone light on the…

How to boost your blog writing with supporting statistics

How to boost your blog writing with supporting statistics

Strong supporting statistics can take your blog from ‘good’ to ‘great’. They bolster your authority, establish you as a trustworthy source and strengthen your argument. If used correctly, supporting statistics and data can help your content make a strong impact. So, let’s look a little closer at how we can use statistics to boost our…

Why your audience craves educational written content from your brand

Why your audience craves educational written content from your brand

Educational written content is the bread and butter of content marketing, especially for brands that sell a high value product or service. Customers who are looking at spending hundreds or even thousands of pounds are unlikely to do so on a whim: they will do their research first, and it is often during this stage…