4 reasons why you need relevant content
We talk about relevant content a lot, but sometimes it might be unclear what we mean by this or why it’s so important. So, to clear things up, we’ve written this blog post about relevant content because we think it’s … err … relevant! Here, …
How to create a content marketing video script that gets results!
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t …
How to prepare for the top 3 content marketing tech trends in 2018
With AI, voice assistants and more coming onto the scene this year, you really need to keep an eye on the latest content marketing tech trends. After all, they could revolutionise your approach to marketing. We’ve already explored the core tech areas for 2018, but …
4 great ways to distribute your content
If you don’t distribute your content properly, no one will see it. All that time, effort and money you put into creating a truly awesome piece of content will go to waste because it won’t reach your target audience. So, for every type of content …
What is content shock?
The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly what content shock is and the steps you can take to overcome it. Let’s go! …
Is growth hacking the next step for your content marketing strategy?
Growth hacking is a buzzword in digital marketing, but we’re not sure everyone knows what it means. We also had to do some research to make sure we understood it correctly! Even if you already know what it involves, have you considered the implications of …
How technology will transform content marketing in 2018
Technology will transform content marketing in 2018. Fact. From drones to AI, to robots and virtual assistants, technology has already begun to infiltrate our everyday lives. However, we’re not quite sure how it will affect content marketers. Will this new tech steal our jobs, or …
From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends
Is blogging effectiveness increasing? Now we know for sure! Blogging effectiveness continued to increase throughout 2017, according to new research from Orbit Media Studios. On release, Orbit co-founder Andy Crestodina proudly proclaimed: “Bloggers are reporting stronger results from content marketing… The vast majority of bloggers …
5 ways to get your 2018 content marketing off to a good start
The new year is here and it’s only right that you get your 2018 content marketing off to a great start! However, this might be easier said than done, as content marketing is evolving to include many elements traditionally associated with digital marketing. How you …
Why do you need a content marketing calendar?
A content marketing calendar is an essential tool for anyone working in the digital marketing industry. It creates an organised, structured approach to content creation which will prove invaluable when things don’t go to plan. Here, we’ll tell you everything you need to know about …
