We talk about relevant content a lot, but sometimes it might be unclear what we mean by this or why it’s so important. So, to clear things up, we’ve written this blog post about relevant content because we think it’s … err … relevant! Here, we’ll explain exactly what ‘relevant content’ is, list the core…
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t worry; we can help. Our resident film geek, Beth, has…
With AI, voice assistants and more coming onto the scene this year, you really need to keep an eye on the latest content marketing tech trends. After all, they could revolutionise your approach to marketing. We’ve already explored the core tech areas for 2018, but are you really prepared for what’s about to happen? Well,…
If you don’t distribute your content properly, no one will see it. All that time, effort and money you put into creating a truly awesome piece of content will go to waste because it won’t reach your target audience. So, for every type of content you create (be that blogs, white papers, guides, emails, infographics,…
The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly what content shock is and the steps you can take to overcome it. Let’s go! Content shock: An explanation Michael Schaefer was one of the…
