How to prepare for the top 3 content marketing tech trends in 2018
With AI, voice assistants and more coming onto the scene this year, you really need to keep an eye on the latest content marketing tech trends. After all, they could revolutionise your approach to marketing. We’ve already explored the core tech areas for 2018, but …
What difference does good copy editing make?
Good copy editing can transform a good piece into a great piece that your audience can enjoy and learn from. Copy editing is a key part of the process here at Write My Site; no piece of content is allowed to leave the office without …
Building a content marketing strategy
Content marketing requires creating content – varied in format from blogs to white papers – designed to attract and retain customers. The positive results have been well reported, with studies finding that strong content marketing leads to increases in search rankings, web traffic, and social …
10 sources of content inspiration
Matt Cutts, head of Google’s Webspam team, has been busy drumming it into us for the last few years: “Think like a user.” When it comes to writing content, however, this can be easier said than done, especially when you’ve been tasked with mapping out …
A summer spruce for your content strategy
Many businesses experience a seasonal slowdown in the summer (except holiday companies!) making it the perfect time to overhaul your content strategy. We recommend you start by fully reviewing your website content, then you can refresh your plans for new content for your blog, email …
6 ways to generate content creation ideas
As a content marketing agency, we are used to generating a large number of content ideas each month, to match the content strategy of our clients across many different sectors of interest. Here are some of the techniques we use to constantly come up with …
The Budget and the content marketing industry
With the announcement this week of the first Conservative Budget since Ken Clarke’s in 1997, we are taking a look at how the second Budget of 2015 will affect the content marketing industry, including the digital and tech industries and UK businesses in general. As …
What does a content marketing agency actually do?
The growth in content marketing as a digital marketing tactic has resulted in a large number of companies all calling themselves a content marketing agency. With so many agencies claiming to do the same thing, you’d be forgiven for wondering what they all actually do. …
What is content marketing?
Content marketing is one of the biggest marketing buzzwords of 2015, with more marketing departments planning to invest in this strategic approach than any other marketing tactic. But it’s not just about creating and distributing content: churning out low-quality content won’t do your business any …
Why 77% of marketers love content marketing but hate outsourcing
Outsourcing content creation is one of the biggest challenges facing marketers today, a study from BusinessBolts.com has found. The Content Marketing Survey Report, which took into account opinions from 265 marketers and small business owners, found that 77% of respondents were using content marketing to …
