With AI, voice assistants and more coming onto the scene this year, you really need to keep an eye on the latest content marketing tech trends. After all, they could revolutionise your approach to marketing. We’ve already explored the core tech areas for 2018, but are you really prepared for what’s about to happen? Well,…
Good copy editing can transform a good piece into a great piece that your audience can enjoy and learn from. Copy editing is a key part of the process here at Write My Site; no piece of content is allowed to leave the office without having someone else look over it. But what do we…
Content marketing requires creating content – varied in format from blogs to white papers – designed to attract and retain customers. The positive results have been well reported, with studies finding that strong content marketing leads to increases in search rankings, web traffic, and social media followers. But to keep targeting customer interests, and to…
Matt Cutts, head of Google’s Webspam team, has been busy drumming it into us for the last few years: “Think like a user.” When it comes to writing content, however, this can be easier said than done, especially when you’ve been tasked with mapping out a month’s-worth of multi-channel content and you’re staring at a…
Many businesses experience a seasonal slowdown in the summer (except holiday companies!) making it the perfect time to overhaul your content strategy. We recommend you start by fully reviewing your website content, then you can refresh your plans for new content for your blog, email newsletters and marketing, and social media. Review your existing web…
