Why the UK is leading the content marketing revolution
New research from the Content Marketing Institute has shown that UK marketers are doing more, investing more and seeing results more than their international counterparts in content marketing. The report, entitled Content Marketing in the UK: 2013 Benchmarks, Budgets and Trends, revealed that 94% of …
5 content marketing myths you should ignore
Content marketing is one of the most essential aspects of any modern marketing strategy – but that hasn’t stopped the rumour mill going into major overdrive. Whether it’s the amount of money it’s likely to cost or the type of content you need to create, …
Why 71% of companies are increasing their content marketing budgets this year
According to new research from Econsultancy and Responsys, 71% of marketers will be increasing their digital marketing budgets this year, whilst only 20% plan to allocate more money to their offline marketing efforts. Of those who plan to raise their digital budgets, 70% plan to …
