New research from the Content Marketing Institute has shown that UK marketers are doing more, investing more and seeing results more than their international counterparts in content marketing. The report, entitled Content Marketing in the UK: 2013 Benchmarks, Budgets and Trends, revealed that 94% of UK marketers are already using content marketing, with 97% of…
Content, SEO and social media news: weekly round up – 01/03/2013
Australia is the leader of the content marketing pack New research from the Content Marketing Institute and the Association for Data-driven Marketing and Advertising has revealed that a staggering 96% of Australian marketers use content marketing in their strategies – and 61% intend to increase their spending on the discipline over the next year. On…
5 content marketing myths you should ignore
Content marketing is one of the most essential aspects of any modern marketing strategy – but that hasn’t stopped the rumour mill going into major overdrive. Whether it’s the amount of money it’s likely to cost or the type of content you need to create, there are all sorts of made-up stories about content flying…
Why 71% of companies are increasing their content marketing budgets this year
According to new research from Econsultancy and Responsys, 71% of marketers will be increasing their digital marketing budgets this year, whilst only 20% plan to allocate more money to their offline marketing efforts. Of those who plan to raise their digital budgets, 70% plan to focus their funds on content – demonstrating not only that…
How to recycle your content (without repeating yourself)
Let’s be honest: Continually producing high quality, interesting, engaging content is really hard work. Every new piece that you write is creatively challenging and time consuming in equal measure, and it can be frustrating when all of your efforts produce a single piece of content that gets left to linger in the archives after it’s…