21 copywriting statistics for your business
We originally published this piece in March 2015. Due to its ongoing popularity, we updated it with new copywriting statistics in October 2020. Investing in copywriting can make a real difference to the success of your business. Good copy is about more than just filling …
3 content marketing success stories
With the potential to generate three times as many leads as outbound marketing at around 62% less spend, content marketing can work wonders for your organisation. That said, it can be a challenging area and is one that many marketers struggle to “get right”. So, …
How to create interesting copy for your ‘boring’ business
Figuring out how to create interesting copy for your ‘boring’ business is key to expanding your customer base and unlocking new opportunities. No business is too grey to present a rainbow of exciting, engaging content to its target audience. But, all too often, businesses lacking …
Use top-notch written content to improve the user experience
You’ve probably been told thousands of times that you need to improve the user experience. Well, count this as a thousand-and-one (sorry)! However, this time it’s different. In this blog, we’ll tell you exactly how to improve your user experience with written content! Sound good? …
Can emotional narratives work for you?
Emotional narratives are powerful things, but are they right for your business? Here, we’ll take a look at what makes an emotional narrative and whether it could be an effective tool for your business. An effective narrative can make a good piece of content great! …
Should you focus on marketing buzzwords?
Let’s face it, marketing buzzwords can be a bit of a nuisance. One minute you’re having a normal conversation with someone, the next they start spouting a stream of industry clichés and jargon to make themselves sound clever and important. To the recipient, this can …
5 ways to optimise content for voice search
Google recently announced its new guidelines that will help you optimise content for voice search. Trust us, there are a few differences between this and your standard SEO practices, so you need to pay attention. To make things simple, we’ll outline the key ways you …
4 things a healthcare copywriter can do for you
A good healthcare copywriter can be a huge asset for any company in the medical industry. They know the ins and outs of the sector, how to talk to your audience and (most importantly) how to present complex medical jargon in an understandable way. So, …
How to create a content marketing video script that gets results!
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t …
How to prepare for the top 3 content marketing tech trends in 2018
With AI, voice assistants and more coming onto the scene this year, you really need to keep an eye on the latest content marketing tech trends. After all, they could revolutionise your approach to marketing. We’ve already explored the core tech areas for 2018, but …
