21 copywriting statistics for your business
We originally published this piece in March 2015. Due to its ongoing popularity, we updated it with new copywriting statistics in October 2020. Investing in copywriting can make a real difference to the success of your business. Good copy is about more than just filling …
Quality over quantity: Why you should invest in your content
Successful content is about more than just churning out pages. Find out why it's important to invest in your content in our latest blog. …
Out with the old: Is it time for a content overhaul?
Is your content striking the right note with your users or falling short of the mark? Keeping your website interesting, relevant and well-organised plays a vital role in maintaining a regular flow of traffic. However, every once in a while, you should stop and ask …
How to audit your content: step-by-step
Do you manage your organisation’s content? Are you concerned that it might not be striking the right note with customers, it’s out-of-date or it simply doesn’t look like an accurate reflection of your brand? If the answer to any of these is “yes”, then it’s …
Why you should bother with a content audit and what you can learn
Are you in charge of your organisation’s content? As much as you might dread it, the time may come when you need to think about a content audit. This article will discuss how to audit your content, the steps to follow and the rationale behind …
How to create interesting copy for your ‘boring’ business
Figuring out how to create interesting copy for your ‘boring’ business is key to expanding your customer base and unlocking new opportunities. No business is too grey to present a rainbow of exciting, engaging content to its target audience. But, all too often, businesses lacking …
Use top-notch written content to improve the user experience
You’ve probably been told thousands of times that you need to improve the user experience. Well, count this as a thousand-and-one (sorry)! However, this time it’s different. In this blog, we’ll tell you exactly how to improve your user experience with written content! Sound good? …
4 reasons why you need relevant content
We talk about relevant content a lot, but sometimes it might be unclear what we mean by this or why it’s so important. So, to clear things up, we’ve written this blog post about relevant content because we think it’s … err … relevant! Here, …
How to write recruitment content
Writing recruitment content can be a little tricky. You’ve really got to understand your audience and your target industry. You also need a little creative flair to make sure you stand out from the crowd. After all, there are a lot of recruitment agencies out …
How to prepare for the top 3 content marketing tech trends in 2018
With AI, voice assistants and more coming onto the scene this year, you really need to keep an eye on the latest content marketing tech trends. After all, they could revolutionise your approach to marketing. We’ve already explored the core tech areas for 2018, but …
