For many organisations, the perfect About page can be somewhat elusive. On the face of it, it’s simple – all this page needs to do is tell visitors a bit more about your company. In reality, the role of the perfect About page is a lot more nuanced than that. At its core, your About…
Is your content striking the right note with your users or falling short of the mark? Keeping your website interesting, relevant and well-organised plays a vital role in maintaining a regular flow of traffic. However, every once in a while, you should stop and ask yourself if your content is actually doing what you want…
Do you want more people to read your content? In a content-saturated world, one sure-fire way of increasing your chances of this is to create a standout title. Your title is your chance to make a good impression and persuade a reader to give up their precious time by reading further. So, from a copywriting…
Writing case studies can be hard to master. However, they’re well worth the time and effort. After all, a whopping 78% of buyers look at them during product research, making them a key ingredient in pushing your visitors down that sales funnel. So, how do you write a killer case study? We’ve got a few…
You need to establish your brand voice if your content is going to stand out from the crowd. Without a recognisable tone and style your audience will disengage, your brand message will be lost, and you’ll have a tough time reaching your content marketing goals. However, it’s not that difficult to establish your brand voice…
