How to write the perfect About page
For many organisations, the perfect About page can be somewhat elusive. On the face of it, it’s simple – all this page needs to do is tell visitors a bit more about your company. In reality, the role of the perfect About page is a …
Out with the old: Is it time for a content overhaul?
Is your content striking the right note with your users or falling short of the mark? Keeping your website interesting, relevant and well-organised plays a vital role in maintaining a regular flow of traffic. However, every once in a while, you should stop and ask …
Simply irresistible: How to write titles that tantalise
Do you want more people to read your content? In a content-saturated world, one sure-fire way of increasing your chances of this is to create a standout title. Your title is your chance to make a good impression and persuade a reader to give up …
5 top tips for writing case studies
Writing case studies can be hard to master. However, they’re well worth the time and effort. After all, a whopping 78% of buyers look at them during product research, making them a key ingredient in pushing your visitors down that sales funnel. So, how do …
5 ways to establish your brand voice
You need to establish your brand voice if your content is going to stand out from the crowd. Without a recognisable tone and style your audience will disengage, your brand message will be lost, and you’ll have a tough time reaching your content marketing goals. …
Why do you need a content marketing calendar?
A content marketing calendar is an essential tool for anyone working in the digital marketing industry. It creates an organised, structured approach to content creation which will prove invaluable when things don’t go to plan. Here, we’ll tell you everything you need to know about …
From content marketing for travel brands to Brexit – content marketing trends
Content marketing for travel brands is changing Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands. According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices. This figure is …
5 elements of an effective email campaign
Creating an effective email campaign can be tough. You need a certain amount of know-how, time and the right platform to pull it off. However, it doesn’t need to be complicated. You can actually boil a successful email campaign down to several key components. Luckily …
12 content marketing metrics you need to pay attention to
Keeping an eye on your content marketing metrics can help you see how your content is performing. However, some content marketing metrics are more important than others, so you need to choose which ones to prioritise. To save you time, we’ve created a list of …
How to write Halloween content!
All Hallows Eve is fast approaching, so we thought we’d brush through the cobwebs and have a look at how to write Halloween content this year! So, put on your ghost-busting outfits and get ready to write – we’re going in! Why should you write …
