Writing case studies can be hard to master. However, they’re well worth the time and effort. After all, a whopping 78% of buyers look at them during product research, making them a key ingredient in pushing your visitors down that sales funnel. So, how do you write a killer case study? We’ve got a few…
You need to establish your brand voice if your content is going to stand out from the crowd. Without a recognisable tone and style your audience will disengage, your brand message will be lost, and you’ll have a tough time reaching your content marketing goals. However, it’s not that difficult to establish your brand voice…
A content marketing calendar is an essential tool for anyone working in the digital marketing industry. It creates an organised, structured approach to content creation which will prove invaluable when things don’t go to plan. Here, we’ll tell you everything you need to know about creating and using a content marketing calendar, so you can…
Content marketing for travel brands is changing Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands. According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices. This figure is growing 15% year-on-year, and has led to a 39% increase…
Creating an effective email campaign can be tough. You need a certain amount of know-how, time and the right platform to pull it off. However, it doesn’t need to be complicated. You can actually boil a successful email campaign down to several key components. Luckily for you, we’ve done just that! Take a look at…
