Building trust through content marketing
Building trust through content marketing is essential to business success. Why? It creates a loyal customer base that will engage with your brand and commit to purchase over an extended period of time. That sounds pretty good, right? Well, we’ve had a closer look at …
7 essentials for the perfect travel page
Creating the perfect travel page is a difficult task. You need the right blend of imagery, information and emotive language to persuade readers that your destination is the right one for them. So, how do you ensure you’re ticking all the boxes? By following our …
5 tips for structuring a blog
Structuring a blog correctly is super-important. A blog without a strong structure is a bad read, which means a bad user experience. So, to help you out, we’ve pulled together some tips to use when structuring a blog. Take a look: What do we mean …
How good content can save you from a PR disaster
Good content can save you from a PR disaster. Fact. Effective content tells visitors exactly what they need to know, and it can start the road to rebuilding consumer confidence. Rebuilding trust can take time, so it’s best to start as soon as possible! Here, …
12 spelling, punctuation and grammar mistakes copywriters should check for
There are lots of common mistakes that copywriters should check for before submitting content to a client. Copywriters are not infallible; we’re only human and we’re all subject to a lapse of concentration, or a slip of the keyboard. That’s why a thorough copy-edit and proofread should always be part of the copywriting process. …
Why your content needs a dose of original research
Original research is a great way to engage followers and strengthen your reputation. So, it’s no surprise that many content marketers are jumping on the bandwagon! To make sure you don’t miss out, we’ve worked out why original research is so popular and created some …
6 tips for top-notch content planning
Content planning is a vital tool for copywriters. It makes sure we stay on track and don’t wander off on any tangents. Without a plan, your content will suck and you’ll end up boring your audience. Not a good result if you’re trying to build …
Content marketing is more than just blogs: What other types of content are out there?
Blogs are big news when it comes to content marketing, but there are many other types of content to explore. To make sure you’re not missing out, we’ll go through each type explaining their pros, cons and showing you how to use them. Good luck! …
From content for Millennials to Amazon’s ‘1-Click’ – content marketing trends
Youngsters are invading B2B boardrooms – time to focus on content for Millennials Creating content for Millennials just became a necessity for B2B businesses. New research from Snap App and Heinz Marketing has found that the presence of Millennials in B2B boardrooms is growing rapidly: …
How to write the perfect product page
The perfect product page will convert a visitor into a customer, so it’s important to get right! So, what can you do to nudge your visitors down that sales funnel? We’ve got a few ideas: 7 steps to the perfect product page: 1. Think about …
