A content marketing calendar is an essential tool for anyone working in the digital marketing industry. It creates an organised, structured approach to content creation which will prove invaluable when things don’t go to plan. Here, we’ll tell you everything you need to know about creating and using a content marketing calendar, so you can…
Content marketing for travel brands is changing Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands. According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices. This figure is growing 15% year-on-year, and has led to a 39% increase…
Creating an effective email campaign can be tough. You need a certain amount of know-how, time and the right platform to pull it off. However, it doesn’t need to be complicated. You can actually boil a successful email campaign down to several key components. Luckily for you, we’ve done just that! Take a look at…
Keeping an eye on your content marketing metrics can help you see how your content is performing. However, some content marketing metrics are more important than others, so you need to choose which ones to prioritise. To save you time, we’ve created a list of the top 12 metrics content marketers should focus on. So,…
All Hallows Eve is fast approaching, so we thought we’d brush through the cobwebs and have a look at how to write Halloween content this year! So, put on your ghost-busting outfits and get ready to write – we’re going in! Why should you write Halloween content? Before we get down to the nuts and…
