The writer-editor relationship can undoubtedly be a tricky one. That said, it’s a necessary alliance, as every copywriter needs an editor to produce professional content that really sparkles! This article will explore the role of the editor. It will also look at how, when copywriters and editors unite, the result is super-effective content that justifies…
Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach. Age is a key differentiator that – to some extent at least – determines how people interact with various forms of content and distribution methods (e.g. social media or blogs). This…
If you’re looking for some inspiration for your festive content, you’ll be keen to find out if there’s anything content marketers can learn from Christmas crackers. We are too – and not just because we love a good pun! Here, we’ll explore what makes these table decorations so popular, and discover if content marketers can…
‘Tis the season to write clichéd copy – but with a little thought (and maybe a little help from a copywriter or copywriting agency) you can get fantastic results from your Christmas copywriting. The trick is to add just the right amount of festivity to your copy this Christmas… Find your own festive tone It…
If you are looking for copywriting services for your business you may be wondering whether to use a copywriting agency or a freelance copywriter. Here, we discuss both options to help you determine which might be the best fit for your business. Before we get started we should make quick friendly disclaimer: we are, of…
