Why every copywriter needs an editor
The writer-editor relationship can undoubtedly be a tricky one. That said, it’s a necessary alliance, as every copywriter needs an editor to produce professional content that really sparkles! This article will explore the role of the editor. It will also look at how, when copywriters …
From generational marketing to negative content – content marketing trends
Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach. Age is a key differentiator that – to some extent at least – determines how people interact with various forms of …
Festive fun: Content marketers can learn from Christmas crackers
If you’re looking for some inspiration for your festive content, you’ll be keen to find out if there’s anything content marketers can learn from Christmas crackers. We are too – and not just because we love a good pun! Here, we’ll explore what makes these …
Christmas copywriting: How to strike a festive note
‘Tis the season to write clichéd copy – but with a little thought (and maybe a little help from a copywriter or copywriting agency) you can get fantastic results from your Christmas copywriting. The trick is to add just the right amount of festivity to …
Copywriting agency or freelance copywriter: which is best for your business?
If you are looking for copywriting services for your business you may be wondering whether to use a copywriting agency or a freelance copywriter. Here, we discuss both options to help you determine which might be the best fit for your business. Before we get …
How to brief your copywriter
Every now and then we get a particular type of enquiry from a prospective client. It goes something like this … *PHONE RINGS* WMS: “Hello, Write My Site, how can we help you?” Caller: “Hello! I urgently need you to write some copy for me. …
Ways to revamp your website for 2014 – Part 2: Content
Welcome to the second part of our ‘Revamp your website’ series (read Part 1), where we’re looking at way to improve your website’s content. Revamp your website: Content Is your business exactly the same as it was a year ago? No? Then chances are you …
Why Cameron’s ‘Big Society’ needs an elevator pitch
Prime Minister David Cameron has been talking a lot this week about his ‘Big Society’ concept – but despite all the rhetoric, nobody seems to be able to define what it is. …
What to expect from your copywriter
‘Copy’ is the industry accepted term for any writing that is used to promote or sell a product. Therefore, the quality of the copy of any business is key to its success. When it comes to effective web sales technique, the simple fact is that …
