George Orwell may be best known as a novelist, but he also wrote an essay called Politics and the English Language. Published in 1946, Orwell’s essay explores six simple concepts of writing that are strikingly relevant to modern copywriting. Let’s take a look: 1) Never use a metaphor, simile or other figure of speech that…
A good healthcare copywriter can be a huge asset for any company in the medical industry. They know the ins and outs of the sector, how to talk to your audience and (most importantly) how to present complex medical jargon in an understandable way. So, getting a healthcare copywriter on your team sounds like a…
Writing recruitment content can be a little tricky. You’ve really got to understand your audience and your target industry. You also need a little creative flair to make sure you stand out from the crowd. After all, there are a lot of recruitment agencies out there! Therefore, you must show some sparkle if you’re going…
Much of content marketing is common sense with a dash of creative flair; however, there are several unwritten blogging rules all copywriters should be aware of. But, there’s one small problem with this … if they’re unwritten, how will you find out about them?! Well, huddle closer friends, we’re going to reveal the most important…
Writing case studies can be hard to master. However, they’re well worth the time and effort. After all, a whopping 78% of buyers look at them during product research, making them a key ingredient in pushing your visitors down that sales funnel. So, how do you write a killer case study? We’ve got a few…
