21 copywriting statistics for your business
We originally published this piece in March 2015. Due to its ongoing popularity, we updated it with new copywriting statistics in October 2020. Investing in copywriting can make a real difference to the success of your business. Good copy is about more than just filling …
Simply irresistible: How to write titles that tantalise
Do you want more people to read your content? In a content-saturated world, one sure-fire way of increasing your chances of this is to create a standout title. Your title is your chance to make a good impression and persuade a reader to give up …
What George Orwell can teach us about copywriting
George Orwell may be best known as a novelist, but he also wrote an essay called Politics and the English Language. Published in 1946, Orwell’s essay explores six simple concepts of writing that are strikingly relevant to modern copywriting. Let’s take a look: 1) Never …
4 things a healthcare copywriter can do for you
A good healthcare copywriter can be a huge asset for any company in the medical industry. They know the ins and outs of the sector, how to talk to your audience and (most importantly) how to present complex medical jargon in an understandable way. So, …
How to write recruitment content
Writing recruitment content can be a little tricky. You’ve really got to understand your audience and your target industry. You also need a little creative flair to make sure you stand out from the crowd. After all, there are a lot of recruitment agencies out …
6 unwritten blogging rules you need to know about
Much of content marketing is common sense with a dash of creative flair; however, there are several unwritten blogging rules all copywriters should be aware of. But, there’s one small problem with this … if they’re unwritten, how will you find out about them?! Well, …
5 top tips for writing case studies
Writing case studies can be hard to master. However, they’re well worth the time and effort. After all, a whopping 78% of buyers look at them during product research, making them a key ingredient in pushing your visitors down that sales funnel. So, how do …
From Google’s voice search guidelines to political promotions – content marketing trends
Google’s voice search guidelines have landed As with most things involving the search giant, Google’s voice search guidelines arrived somewhat out of the blue. Developed to enable the company’s own employees to evaluate voice search results, Google’s voice search guidelines come in response to the …
Is growth hacking the next step for your content marketing strategy?
Growth hacking is a buzzword in digital marketing, but we’re not sure everyone knows what it means. We also had to do some research to make sure we understood it correctly! Even if you already know what it involves, have you considered the implications of …
From generational marketing to negative content – content marketing trends
Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach. Age is a key differentiator that – to some extent at least – determines how people interact with various forms of …
