3 content marketing success stories
With the potential to generate three times as many leads as outbound marketing at around 62% less spend, content marketing can work wonders for your organisation. That said, it can be a challenging area and is one that many marketers struggle to “get right”. So, …
10 ways to create a winning Home page
Your organisation’s Home page plays a vital role. With so much at stake, find out more about the key elements for a winning Home page in our latest blog. …
5 ways to optimise content for voice search
Google recently announced its new guidelines that will help you optimise content for voice search. Trust us, there are a few differences between this and your standard SEO practices, so you need to pay attention. To make things simple, we’ll outline the key ways you …
How to write healthcare content
Writing healthcare content isn’t as easy as you might think. There’s lots of complex jargon to contend with and you’ve got to triple-check that everything you say is accurate. Of course, you still need a little sparkle to engage your audience – it’s a very …
Travel content: Cliché or no cliché?
When it comes to travel content, many people believe that filling your page with endless clichés can really engage your reader. However, we’re here to tell you that too many clichés can ruin a good travel piece. They’re just too vague and flimsy to have …
4 reasons why you need relevant content
We talk about relevant content a lot, but sometimes it might be unclear what we mean by this or why it’s so important. So, to clear things up, we’ve written this blog post about relevant content because we think it’s … err … relevant! Here, …
How to create a content marketing video script that gets results!
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t …
How to prepare for the top 3 content marketing tech trends in 2018
With AI, voice assistants and more coming onto the scene this year, you really need to keep an eye on the latest content marketing tech trends. After all, they could revolutionise your approach to marketing. We’ve already explored the core tech areas for 2018, but …
What is content shock?
The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly what content shock is and the steps you can take to overcome it. Let’s go! …
Empathic marketing: is it all it’s cracked up to be?
We pride ourselves on understanding our customers, but now might be the time to crank things up a notch and try empathic marketing. Now, we know it sounds a little touchy-feely, but what if it makes a huge (positive) difference to the customer journey? It’s …
