From Google Trends US election prediction to editorial mission statements: content marketing trends

From Google Trends US election prediction to editorial mission statements: content marketing trends

US election 2016: how Google Trends beat the pollsters Free Google Trends software is more effective at predicting election results than the multi billion-pound polling industry. The US election didn’t introduce this concept. We’ve seen it all before with Brexit. However, it did provide the strongest evidence yet that the era of the pollsters has come to…