5 last-minute tips for creating festive content
With one week to go, you might think it’s too late to start creating festive content, but you’d be mistaken! One last burst of Christmas spirit might give your followers a warm fuzzy feeling they’ll carry into the new year, and (hopefully) inspire them to …
From content marketing for Christmas to consumers’ love of Google – content marketing trends
Content marketing for Christmas is more important than ever Two influential studies indicate that content marketing for Christmas will be more critical in 2017 than ever before. Deloitte surveyed over 5,000 consumers to compile its 2017 Holiday Retail Survey. Meanwhile, BigCommerce spoke to representatives from …
7 essentials for the perfect travel page
Creating the perfect travel page is a difficult task. You need the right blend of imagery, information and emotive language to persuade readers that your destination is the right one for them. So, how do you ensure you’re ticking all the boxes? By following our …
How to write the perfect product page
The perfect product page will convert a visitor into a customer, so it’s important to get right! So, what can you do to nudge your visitors down that sales funnel? We’ve got a few ideas: 7 steps to the perfect product page: 1. Think about …
From reactive storytelling to "strong and stable" – content marketing trends
Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling. Reactive storytelling basically means delivering relevant content linked to a viral news …
From reactive storytelling to “strong and stable” – content marketing trends
Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling. Reactive storytelling basically means delivering relevant content linked to a viral news …
5 imaginative examples of retail and ecommerce copywriting
In order to convince visitors to click on the buy button, ecommerce copywriting has a lot of hard work to do. It needs to have personality, build trust and keep people’s attention. Despite this, there’s still many sites out there copy and pasting standard product …
Christmas copywriting: How to strike a festive note
‘Tis the season to write clichéd copy – but with a little thought (and maybe a little help from a copywriter or copywriting agency) you can get fantastic results from your Christmas copywriting. The trick is to add just the right amount of festivity to …
How to write good e-commerce content
Good e-commerce content can drive sales, earn repeat business and distinguish you from the competition. Poor content, on the other hand, can cost you sales and spoil your reputation. With that in mind, here are a few key pointers for creating good e-commerce content. Do …
Tate launches new e-commerce website
Tate, the organisation behind the Tate Britain and Tate Modern art galleries in London, has recently unveiled its new e-commerce website, in a bid to provide extra revenue to fund its galleries and other activities. The website sells a wide range of artistic products, such …
