10 ways to create a winning Home page
Your organisation’s Home page plays a vital role. With so much at stake, find out more about the key elements for a winning Home page in our latest blog. …
From About Us page content to museum Twitter spats – content marketing trends
How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings. Their overall conclusion was that brands should stop treating About Us pages as …
HMV in administration: Why didn’t it nail the online music market?
High street retailer HMV announced last night that it would be going be into administration, much to the disappointment of thousands of Britons who hold fond memories of the chain. However, whilst the overarching brand and iconic Nipper the Dog logo hold something of a …
Content, SEO and social media news: weekly round up – 04/01/2013
Predictions for 2013’s content marketing landscape It’s a new year, a new start and, for many businesses, a chance to reshape their content marketing strategy, so it’s unsurprising that the January news pages are full of predictions for the content landscape in 2013. Christina Zila …
Content, SEO and social media news: weekly round-up
82% of marketers rank content marketing as most important objective Statistics from Curata’s recent Curation Adoption Survey suggest that 82% of marketers see content marketing as the most important objective for their organisation – but many of them do not know how to measure its …
Christmas shopping season – is your e-commerce content ready?
Christmas is fast approaching. There are just 49 days left until the big day arrives, and that means just 49 days to make those all-important Christmas sales. As a retail company, you are probably already aware of the growing significance of e-commerce, particularly over the …
Should small businesses be investing in e-commerce?
Should small businesses be investing in e-commerce, or sticking to what they know with in-store retail trade? This is the question posed by The Guardian’s latest online poll, and whilst opinions are somewhat divided, it seems the majority of respondents believe in the power of …
5.59 seconds for your content to make an impression
Did you know the average user spends just 5.59 seconds skimming your web content? That’s not long when you consider the hours you or your copywriter spent making sure every turn of phrase was perfect. The figure, which is from a new infographic by Webs, …
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