How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings. Their overall conclusion was that brands should stop treating About Us pages as stagnant repositories for basic company information. Instead, content marketers should…
High street retailer HMV announced last night that it would be going be into administration, much to the disappointment of thousands of Britons who hold fond memories of the chain. However, whilst the overarching brand and iconic Nipper the Dog logo hold something of a nostalgic poignancy for many members of the public, the likelihood…
Predictions for 2013’s content marketing landscape It’s a new year, a new start and, for many businesses, a chance to reshape their content marketing strategy, so it’s unsurprising that the January news pages are full of predictions for the content landscape in 2013. Christina Zila of Search Engine Watch is predicting a focus on long,…
82% of marketers rank content marketing as most important objective Statistics from Curata’s recent Curation Adoption Survey suggest that 82% of marketers see content marketing as the most important objective for their organisation – but many of them do not know how to measure its success. 43% of Curata’s respondents ticked the ‘I don’t measure…
Christmas is fast approaching. There are just 49 days left until the big day arrives, and that means just 49 days to make those all-important Christmas sales. As a retail company, you are probably already aware of the growing significance of e-commerce, particularly over the festive period – but did you know that it has…
