10 ways to create a winning Home page
Your organisation’s Home page plays a vital role. With so much at stake, find out more about the key elements for a winning Home page in our latest blog. …
From About Us page content to museum Twitter spats – content marketing trends
How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings. Their overall conclusion was that brands should stop treating About Us pages as …
Christmas shopping season – is your e-commerce content ready?
Christmas is fast approaching. There are just 49 days left until the big day arrives, and that means just 49 days to make those all-important Christmas sales. As a retail company, you are probably already aware of the growing significance of e-commerce, particularly over the …
Should small businesses be investing in e-commerce?
Should small businesses be investing in e-commerce, or sticking to what they know with in-store retail trade? This is the question posed by The Guardian’s latest online poll, and whilst opinions are somewhat divided, it seems the majority of respondents believe in the power of …
5.59 seconds for your content to make an impression
Did you know the average user spends just 5.59 seconds skimming your web content? That’s not long when you consider the hours you or your copywriter spent making sure every turn of phrase was perfect. The figure, which is from a new infographic by Webs, …
Retailers failing to utilise email marketing
New research from American company ExactTarget has shown that email marketing is not being used to retailers’ advantage, predominantly due to a lack of in-store promotion. The report, entitled ‘Retail Touchpoints Exposed’, reveals that only 2% of 100 of the most successful US retailers use …
Content checklist for e-commerce websites
Successful e-commerce content involves much more than simply copying and pasting the manufacturer’s spec into your product pages. Here is our checklist of the content your e-commerce site needs in order to give its customers the information, confidence and reassurance they need in order to …
How to write a product description
Far too many e-tailers have websites that feature lengthy product descriptions with very little zest or creativity. Writing product descriptions is an art that can help to boost online sales, but in a hundred words or less it can be difficult to convey all the great …
