Your organisation’s Home page plays a vital role. With so much at stake, find out more about the key elements for a winning Home page in our latest blog.
From About Us page content to museum Twitter spats – content marketing trends
How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings. Their overall conclusion was that brands should stop treating About Us pages as stagnant repositories for basic company information. Instead, content marketers should…
HMV in administration: Why didn’t it nail the online music market?
High street retailer HMV announced last night that it would be going be into administration, much to the disappointment of thousands of Britons who hold fond memories of the chain. However, whilst the overarching brand and iconic Nipper the Dog logo hold something of a nostalgic poignancy for many members of the public, the likelihood…
Content, SEO and social media news: weekly round up – 04/01/2013
Predictions for 2013’s content marketing landscape It’s a new year, a new start and, for many businesses, a chance to reshape their content marketing strategy, so it’s unsurprising that the January news pages are full of predictions for the content landscape in 2013. Christina Zila of Search Engine Watch is predicting a focus on long,…
Content, SEO and social media news: weekly round-up
82% of marketers rank content marketing as most important objective Statistics from Curata’s recent Curation Adoption Survey suggest that 82% of marketers see content marketing as the most important objective for their organisation – but many of them do not know how to measure its success. 43% of Curata’s respondents ticked the ‘I don’t measure…