Tag: Econsultancy

Content, SEO and social media news: weekly round-up

October 26, 2012
Weekly Round-Up

Mom’s housework strike blog goes global Canadian mother Jessica Stilwell has received global recognition for a blog she wrote after deciding to go on “mommy strike”, and boycott the household chores in order to teach her three daughters some responsibility. The blog, Crazy Working Mom: …

Gov.uk – yay or nay?

October 22, 2012
Copywriting

Over the weekend, many a small business owner may have noticed the disappearance of the Business Link and Direct Gov websites, which have swiftly been replaced by a new offering known as Gov.uk. The reason for the change is primarily known to be financial. According …

Content, SEO and social media news: weekly round up

October 12, 2012
Weekly Round-Up

Google explains stance on guest blogging Google’s head of webspam, Matt Cutts, has explained that the company views guest blogging as a twofold medium – and could be seen as positive or negative for SEO, depending on the circumstances. Speaking as part of an online …

62% of companies do not have a content marketing strategy

October 3, 2012
Content Strategy

It was only last week that we blogged about BtoB’s latest study, which revealed increasingly positive attitudes towards content marketing, so the results of eConsultancy’s latest report have come as something of a surprise. The digital marketing blog has just announced the results of their …

Content, SEO and social media news: weekly round up – 21/09/2012

September 21, 2012
Weekly Round-Up

Social media mockery for Waitrose Earlier this week, supermarket chain Waitrose posted a seemingly innocent question to users on their Twitter account, asking followers to complete the sentence “I shop at Waitrose because…” and use the hashtag #waitrosereasons, to highlight the reasons why people chose …

Content, SEO and social media news: weekly round-up – 09/07/2012

July 9, 2012
Weekly Round-Up

Twitter cuts LinkedIn off Users of the popular business social networking platform LinkedIn will no longer be able to share their tweets through the site. Now that Twitter has reached 100 million users, it has tightened its application programming interface (API) and is taking increasing …

Content, SEO and social media news: weekly round-up

May 28, 2012
Weekly Round-Up

76% of consumers are unaware of new cookie law The new EU cookie law has been big news in the world of digital marketing and ecommerce, but it is a regulation which will affect all internet users. It is therefore surprising only 24% of participant …

New report: Digital marketing spend to increase by 35%

February 25, 2011
Content Strategy

Econsultancy’s annual Marketing Budgets 2011 report, which examines UK marketing spend, was published today. It looks like good news for agencies in the digital and content marketing spaces, as 72% of respondents said they would be increasing their online marketing spend in 2011. This includes …

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