How to make it onto Santa’s nice list for content marketing in 2017
Christmas is just around the corner, but it’s not too late to get on the ‘nice list’ for content marketing in 2017. If you stick to content marketing best practice (and add a touch of festive sparkle) you’ll avoid finding a lump of coal in …
5 elements of an effective email campaign
Creating an effective email campaign can be tough. You need a certain amount of know-how, time and the right platform to pull it off. However, it doesn’t need to be complicated. You can actually boil a successful email campaign down to several key components. Luckily …
12 content marketing metrics you need to pay attention to
Keeping an eye on your content marketing metrics can help you see how your content is performing. However, some content marketing metrics are more important than others, so you need to choose which ones to prioritise. To save you time, we’ve created a list of …
From email marketing personalisation to Burger King – content marketing trends
Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today. Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of …
From success metrics to Facebook’s cheeky chatbot: content marketing trends
Publisher success metrics hold a lesson for content marketers Success metrics for publishers aren’t quite in line with those of content marketing, according to new research from Parse.ly. But, with Google demanding more in terms of reader value and brands evolving into content publishing houses, …
From word-of-mouth marketing to Google’s next CEO: content marketing trends
Content is crucial for word-of-mouth marketing Word-of-mouth marketing (WOMM) – personally recommending a brand, product or service to a friend or family member – makes consumers 90% more likely to buy from a company, according to new research from Invesp. WOMM doesn’t just happen, though. …
Content marketing trends special edition: HubSpot’s state of inbound report
Welcome back for the latest edition of Content Marketing Trends! This week, we thought we’d try something a little bit different. In honour of the publication of the eighth annual instalment of HubSpot’s influential ‘State of Inbound’ report, we’ve compiled the most compelling findings for …
From triggered content to case studies: content marketing trends
Email marketing blasts are dead. Long live triggered content! Research conducted by IBM and eConsultancy states that 90% of marketers agree that dispatching personalised and relevant communications to customers is key to commercial success. Despite this, just 20% of customers believe that the average brand …
From the value of digital content to email marketing relevancy: content marketing trends @BrightonSEO
Our favourite digital marketing day out — BrightonSEO — is back with a vengeance; bigger, better and with a new venue to boot. We’ll introduce you to some of our favourite presentations from the day. We’ll also give you the speakers’ slides to make sure …
From healthcare content to Olympic tweeting bans – content marketing trends
Why healthcare content needs intensive care B2B healthcare marketers are experiencing a high effort-to-reward ratio when it comes to healthcare content, and the strain is starting to show. According to the 2016 HIMSS Media Content Marketing Survey, 74% of healthcare marketers intend to increase their …
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