Christmas is just around the corner, but it’s not too late to get on the ‘nice list’ for content marketing in 2017. If you stick to content marketing best practice (and add a touch of festive sparkle) you’ll avoid finding a lump of coal in your stocking! Not sure where to start? Don’t worry, we…
Creating an effective email campaign can be tough. You need a certain amount of know-how, time and the right platform to pull it off. However, it doesn’t need to be complicated. You can actually boil a successful email campaign down to several key components. Luckily for you, we’ve done just that! Take a look at…
Keeping an eye on your content marketing metrics can help you see how your content is performing. However, some content marketing metrics are more important than others, so you need to choose which ones to prioritise. To save you time, we’ve created a list of the top 12 metrics content marketers should focus on. So,…
Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today. Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of companies. “Q. Which statement best describes your ability to provide…
Publisher success metrics hold a lesson for content marketers Success metrics for publishers aren’t quite in line with those of content marketing, according to new research from Parse.ly. But, with Google demanding more in terms of reader value and brands evolving into content publishing houses, this report offers a glimpse into the future for content…
