How to create a content marketing video script that gets results!
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t …
Google cracks down on non-optimised sites: What does this mean for your content?
Non-mobile optimised sites are about to give marketers a serious headache. Two of the largest digital companies in the world have recently announced new measures to combat non-mobile-friendly sites. You need to get on the optimisation bandwagon (and fast) if you’re going to avoid the …
3 important lessons from this year’s ‘Content Marketing Benchmarks, Budgets and Trends’
The Content Marketing Institute (CMI) recently released its B2B Content Marketing 2013 Benchmarks, Budgets and Trends report, which highlighted some of the most important existing and expected trends in the content marketing sphere. Although the survey is derived from statistics based on businesses in North …
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