From brand awareness to Google Fact Check: content marketing trends

From brand awareness to Google Fact Check: content marketing trends

Brand awareness is no major barrier to content success According to Outbrain, approximately 60% of consumers believe relevant content is trustworthy. It doesn’t matter about brand awareness – they’ll read it, even if it’s published by an unfamiliar brand. This suggests three main points for marketing bods to consider: Content punches far above its weight…