5 last-minute tips for creating festive content
With one week to go, you might think it’s too late to start creating festive content, but you’d be mistaken! One last burst of Christmas spirit might give your followers a warm fuzzy feeling they’ll carry into the new year, and (hopefully) inspire them to …
How to choose the best keywords for content writing
Choosing the best keywords for content writing is an important task, but some copywriters don’t pay this enough attention. The right keywords can make a huge difference to your content’s performance, so what are you waiting for? Learn how to pick the best keywords for content …
From marketing content to Google ads – content marketing trends
‘Marketing content’? ‘Content marketing’? It’s all just marketing ‘Marketing content’, ‘content marketing’; it’s easy to get hung up on semantics in this game. But, what if I told you none of that actually mattered, because this battle of words may soon come to an end? That’s …
From content relevance to lead generation: content marketing trends
Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content …
John Oliver and the abuse of a keyword
Comedian and political commentator John Oliver – now host of ‘Last Week Tonight’ across the pond – has become the UK’s de facto international spokesperson for all things British. He’s also become an undercover SEO, having inadvertently identified some interesting points about the abuse of the keyword …
Did Google’s Hummingbird kill the keyword?
We’ve already talked about how Google has changed since the Hummingbird update. The search engine is now aiming to analyse search queries as a collective whole rather than a string of individual words, with the aim of understanding user intent. This obviously has a big …
5 reasons your web copy isn’t getting results
The average user will spend no more than 27 seconds on a web page – so how do you persuade them to stick around for longer? You need to create web copy that follows the AIDA principle: Attention, Interest, Desire, and Action. However, this certainly …
Blogging jargon demystified
Anyone can write a blog for their business. You don’t need a certain skillset, licence, or a hefty budget – in fact, all you technically need is an idea and a computer. However, a bit of extra knowledge never hurt anyone, and if you’re a …
10 ways to write really bad web copy
1. Use the words “we” and “our” instead of “you” and “your”. 2. Waffle on about “providing a top class service” without actually spelling out what you do. 3. Don’t bother to include keywords in your titles, copy and anchor text. 4. Put fake testimonials on your home page …
Why choosing the right keywords is key
Throughout history, writers have always had to have the nous to choose the right words at the right time. However, for the contemporary blogger or copywriter, word selection has become even more crucial than ever before. Peter Norvig, director of research at Google, has made …
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