We try to keep the subject matter broad here at WMS. But, tech company takeovers are like buses at the mo. After months of relative silence, three huge mergers have gone through within the last couple of weeks. The Content Marketing Institute was purchased a couple of weeks back by international events organisers UBM. German…
Choosing which social media sites to use for your business can be difficult – social media is time consuming and there’s often conflicting advice about which channel is most important. One way to decide is to base your social media communications on four factors: your audience, business sector, goals and how much time and resources…
Linkedin, the world’s largest and most respected professional networking site, celebrated its 10th birthday earlier this year, and is perhaps the most effective way to promote yourself and your business to a worldwide audience. And with the world watching, it’s important to look your best. Here are a few tips to make sure you’re using…
Linkedin prioritises content with updated app Business networking site LinkedIn has revamped the interface of its mobile app – with many of the new features seemingly designed to deliver content to users more effectively. The app now features an enhanced news stream, with a scrollable list of updates, and customisable shortcuts to make linking to…
Small businesses prefer Linkedin to Twitter A new survey from the Wall Street Journal and Vistage International has shown that when it comes to social media, small businesses favour business networking site LinkedIn to the more general forum of Twitter. Stats from the report showed that just 3% of SMEs identified Twitter as the social…
