Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends
We try to keep the subject matter broad here at WMS. But, tech company takeovers are like buses at the mo. After months of relative silence, three huge mergers have gone through within the last couple of weeks. The Content Marketing Institute was purchased a …
2012: The year content marketing changed forever
It seems like an understatement to say that content marketing has really moved into the spotlight this year. Thanks to the on-going social media explosion, an increasing focus on visually orientated content, and one very influential Penguin, 2012 has changed content marketing forever. We’ve put …
3 important lessons from this year’s ‘Content Marketing Benchmarks, Budgets and Trends’
The Content Marketing Institute (CMI) recently released its B2B Content Marketing 2013 Benchmarks, Budgets and Trends report, which highlighted some of the most important existing and expected trends in the content marketing sphere. Although the survey is derived from statistics based on businesses in North …
Social Media Marketing Checklist
Twitter1. Retweet 7 things – to my mind, retweeting is the life blood of Twitter, and sharing of information is key. But let’s not forget, retweeting someone’s tweets instils a sense of loyalty too, and they’re more likely to retweet your items …
How to share your blog content
Writing an article for your blog can be a tricky business, and it can take hours of researching, drafting and editing to put together something you and your company can be truly proud of – so once it’s finally ready, why are you only posting …