Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends
We try to keep the subject matter broad here at WMS. But, tech company takeovers are like buses at the mo. After months of relative silence, three huge mergers have gone through within the last couple of weeks. The Content Marketing Institute was purchased a …
Which social media sites should my business use?
Choosing which social media sites to use for your business can be difficult – social media is time consuming and there’s often conflicting advice about which channel is most important. One way to decide is to base your social media communications on four factors: your …
2012: The year content marketing changed forever
It seems like an understatement to say that content marketing has really moved into the spotlight this year. Thanks to the on-going social media explosion, an increasing focus on visually orientated content, and one very influential Penguin, 2012 has changed content marketing forever. We’ve put …
3 important lessons from this year’s ‘Content Marketing Benchmarks, Budgets and Trends’
The Content Marketing Institute (CMI) recently released its B2B Content Marketing 2013 Benchmarks, Budgets and Trends report, which highlighted some of the most important existing and expected trends in the content marketing sphere. Although the survey is derived from statistics based on businesses in North …
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How to share your blog content
Writing an article for your blog can be a tricky business, and it can take hours of researching, drafting and editing to put together something you and your company can be truly proud of – so once it’s finally ready, why are you only posting …