Google recently announced its new guidelines that will help you optimise content for voice search. Trust us, there are a few differences between this and your standard SEO practices, so you need to pay attention. To make things simple, we’ll outline the key ways you can optimise content for voice search and explain why it’s…
Good content can save you from a PR disaster. Fact. Effective content tells visitors exactly what they need to know, and it can start the road to rebuilding consumer confidence. Rebuilding trust can take time, so it’s best to start as soon as possible! Here, we’ll explore how good content can save you from a…
How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings. Their overall conclusion was that brands should stop treating About Us pages as stagnant repositories for basic company information. Instead, content marketers should…
Blogs are big news when it comes to content marketing, but there are many other types of content to explore. To make sure you’re not missing out, we’ll go through each type explaining their pros, cons and showing you how to use them. Good luck! Why bother with other types of content? Don’t get us…
Having to explain content marketing to the boss is a struggle that most marketing bods go through at some point. It’s understandable; content marketing can be a hefty investment of time and resources, and calculating ROI can be tricky. It’s an area some may not fully understand, fail to see the return on, and therefore…
