5 ways to optimise content for voice search
Google recently announced its new guidelines that will help you optimise content for voice search. Trust us, there are a few differences between this and your standard SEO practices, so you need to pay attention. To make things simple, we’ll outline the key ways you …
How good content can save you from a PR disaster
Good content can save you from a PR disaster. Fact. Effective content tells visitors exactly what they need to know, and it can start the road to rebuilding consumer confidence. Rebuilding trust can take time, so it’s best to start as soon as possible! Here, …
From About Us page content to museum Twitter spats – content marketing trends
How brands can enhance their About Us page content Siege Media have critiqued 50 ‘About Us’ pages to establish what makes them effective, and created an awesome infographic to display their findings. Their overall conclusion was that brands should stop treating About Us pages as …
Content marketing is more than just blogs: What other types of content are out there?
Blogs are big news when it comes to content marketing, but there are many other types of content to explore. To make sure you’re not missing out, we’ll go through each type explaining their pros, cons and showing you how to use them. Good luck! …
How to explain content marketing to your boss
Having to explain content marketing to the boss is a struggle that most marketing bods go through at some point. It’s understandable; content marketing can be a hefty investment of time and resources, and calculating ROI can be tricky. It’s an area some may not …
Google cracks down on non-optimised sites: What does this mean for your content?
Non-mobile optimised sites are about to give marketers a serious headache. Two of the largest digital companies in the world have recently announced new measures to combat non-mobile-friendly sites. You need to get on the optimisation bandwagon (and fast) if you’re going to avoid the …
Timing in content marketing: Is it important?
Timing in content marketing means everything. The logic behind content marketing is getting the right message out, at the right time, to the right audience. Here we’ll explore the importance of timing in content marketing in more detail, so you can make informed decisions about …
From email marketing personalisation to Burger King – content marketing trends
Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today. Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of …
50 ways to write and promote a killer blog article
Creating a high-quality engaging killer blog article week-after-week is hard work. It takes time, expertise and a flair for writing exciting copy. Luckily, we’ve got a list of 50 top tips to help you create a killer blog article every time. We’ll guide you from …
From CX to print content: content marketing trends
B2B brands must make customer experience (CX) the centrepiece of content strategy 80% of B2B customers cite customer experience (CX) as the biggest influence on purchasing decisions. 89% of companies are now actively engaging in CX. It might be time to think again about your …
