From Google ranking factors to Twitter’s new character count – content marketing trends
Gary Illyes confirms there are no three set Google ranking factors For some time now, a group of mistaken folks had believed they’d stumbled on the holy grail of content marketing: three universal Google ranking factors. In case you’re yet to be initiated, Google ranking …
How to choose the best keywords for content writing
Choosing the best keywords for content writing is an important task, but some copywriters don’t pay this enough attention. The right keywords can make a huge difference to your content’s performance, so what are you waiting for? Learn how to pick the best keywords for content …
From B2B content to Google’s news feed – content marketing trends
B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor. That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into …
From B2B content to Google's news feed – content marketing trends
B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor. That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into …
What’s the best length for web content?
The optimum length for web content depends on a variety of factors, including the audience for the piece, the goal of the content and where the content appears. Despite these variables, a number of studies have tried to quantify what length may work best for …
What's the best length for web content?
The optimum length for web content depends on a variety of factors, including the audience for the piece, the goal of the content and where the content appears. Despite these variables, a number of studies have tried to quantify what length may work best for …
Penguin 2.0 – What you need to know
Guess who’s back? That’s right, that pesky little Penguin of Google fame has returned in a new incarnation that will, according to Google’s head of webspam Matt Cutts, affect “2.3% of English-US queries to the degree that a regular user might notice”. As with its …
Keyword grammar
Defining your keywords is a critical moment in a site’s development and can make or break a your search engine optimisation efforts. A little knowledge of grammar and modifiers can help you to select the best keywords. …
Article writing: jabberwocky or just plain English?
When addressing specialist subjects, many business writers can slip into the jargon of their trade. …
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