“Much bigger websites are already taking the top spots for your chosen keywords. I’d recommend we target less competitive keywords.” If you hear these words come out of your copywriter’s mouth, channel your inner Lord Sugar and fire that copywriter. But why? Doesn’t it follow that you’ll more easily get onto page 1 for keywords…
Gary Illyes confirms there are no three set Google ranking factors For some time now, a group of mistaken folks had believed they’d stumbled on the holy grail of content marketing: three universal Google ranking factors. In case you’re yet to be initiated, Google ranking factors are a set of rules that determine how well…
57% of B2B marketers say that Search Engine Optimisation (SEO) has a bigger impact on lead generation than any other form of marketing. Learning to write for SEO is therefore an essential skill for any content marketer. What is SEO? There are a bunch of content marketing acronyms, but SEO is probably the most important.…
Brand awareness is the goal, brand story is the key Increasing brand awareness is the top priority for almost half of content marketers today. This is according to Clutch’s 2016 Content Marketing Survey. 49% of content marketers cited brand awareness as their top priority. *Graphs courtesy of Clutch The study also shone light on the…
It’s crucial to improve your SEO content if you want to grow your business online and drive click-through traffic. Luckily, Google offers a variety of tools to help businesses, and in 2015, Google introduced their Related Questions feature, designed to help your site get noticed in search results. But what exactly is Related Questions, how…
