How to get Google to rank your content
In today’s highly competitive, global marketplace it’s more crucial than ever for a business to be able to reach its audience online. With a veritable sea of business websites out there, having a strategy to get Google to rank your content is fundamental to getting …
Competitive keywords: why your content should target them
“Much bigger websites are already taking the top spots for your chosen keywords. I’d recommend we target less competitive keywords.” If you hear these words come out of your copywriter’s mouth, channel your inner Lord Sugar and fire that copywriter. But why? Doesn’t it follow …
From Google ranking factors to Twitter’s new character count – content marketing trends
Gary Illyes confirms there are no three set Google ranking factors For some time now, a group of mistaken folks had believed they’d stumbled on the holy grail of content marketing: three universal Google ranking factors. In case you’re yet to be initiated, Google ranking …
How to write for SEO
57% of B2B marketers say that Search Engine Optimisation (SEO) has a bigger impact on lead generation than any other form of marketing. Learning to write for SEO is therefore an essential skill for any content marketer. What is SEO? There are a bunch of …
From brand awareness to ‘alternative facts’: content marketing trends
Brand awareness is the goal, brand story is the key Increasing brand awareness is the top priority for almost half of content marketers today. This is according to Clutch’s 2016 Content Marketing Survey. 49% of content marketers cited brand awareness as their top priority. *Graphs …
Using Google’s Related Questions to improve your SEO content
It’s crucial to improve your SEO content if you want to grow your business online and drive click-through traffic. Luckily, Google offers a variety of tools to help businesses, and in 2015, Google introduced their Related Questions feature, designed to help your site get noticed …
Which Google update revolutionised SEO copywriting the most?
Google are constantly tweaking and updating their algorithm, but it is their major updates that have had the most impact on SEO copywriting. Over the last few years, best practice for SEO copywriting has evolved as a result of these algorithm changes. In this blog …
Optimising your content for predictive search
As we’ve discussed before in this blog and in our presentations, over past five years the way you optimise your content for search engines has changed. Following a number of Google algorithm updates we’re now in the realm of semantic search, and search results are …
What's the best length for web content?
The optimum length for web content depends on a variety of factors, including the audience for the piece, the goal of the content and where the content appears. Despite these variables, a number of studies have tried to quantify what length may work best for …
What’s the best length for web content?
The optimum length for web content depends on a variety of factors, including the audience for the piece, the goal of the content and where the content appears. Despite these variables, a number of studies have tried to quantify what length may work best for …
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