You’ve probably been told thousands of times that you need to improve the user experience. Well, count this as a thousand-and-one (sorry)! However, this time it’s different. In this blog, we’ll tell you exactly how to improve your user experience with written content! Sound good? Let’s get started. What is the user experience? The term…
Google recently announced its new guidelines that will help you optimise content for voice search. Trust us, there are a few differences between this and your standard SEO practices, so you need to pay attention. To make things simple, we’ll outline the key ways you can optimise content for voice search and explain why it’s…
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t worry; we can help. Our resident film geek, Beth, has…
The new year is here and it’s only right that you get your 2018 content marketing off to a great start! However, this might be easier said than done, as content marketing is evolving to include many elements traditionally associated with digital marketing. How you use content marketing is likely to change in the coming…
With the year almost over, we thought we’d take this opportunity to give you a run-down of the biggest content marketing trends 2017 had to offer. So, sit back with a well-earned mulled wine and take a leisurely look at our annual round-up of key industry trends! What were the biggest content marketing trends of…
