Use top-notch written content to improve the user experience
You’ve probably been told thousands of times that you need to improve the user experience. Well, count this as a thousand-and-one (sorry)! However, this time it’s different. In this blog, we’ll tell you exactly how to improve your user experience with written content! Sound good? …
5 ways to optimise content for voice search
Google recently announced its new guidelines that will help you optimise content for voice search. Trust us, there are a few differences between this and your standard SEO practices, so you need to pay attention. To make things simple, we’ll outline the key ways you …
How to create a content marketing video script that gets results!
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t …
5 ways to get your 2018 content marketing off to a good start
The new year is here and it’s only right that you get your 2018 content marketing off to a great start! However, this might be easier said than done, as content marketing is evolving to include many elements traditionally associated with digital marketing. How you …
From January to December – the biggest content marketing trends of 2017
With the year almost over, we thought we’d take this opportunity to give you a run-down of the biggest content marketing trends 2017 had to offer. So, sit back with a well-earned mulled wine and take a leisurely look at our annual round-up of key …
4 things on every content marketer’s wish list this Christmas
Every content marketer’s wish list is different. However, there are a few things all of us crave around Christmas time – and no, we’re not talking about roast potatoes! The end of the year is a great time for reflection and making resolutions for the …
From SEO and content marketing to Trump’s tweets (again) – content marketing trends
Will SEO and content marketing work together in 2018? SEO and content marketing have long been separate entities. However, new research suggests they’ll come together to become a force to be reckoned with in 2018. 57% of respondents claim that ‘relevant content creation’ is the …
From net neutrality to Sputnik – content marketing trends
Net neutrality repeal matters … a lot We gave you a cheeky taster of the latest net neutrality developments in last week’s edition. However, the implications of this potential shift are so epic, we’ve decided to come back for a bigger bite of the cherry. …
From link-building content to Bojo – content marketing trends
Top link-building content types revealed Link-building content is super-important for your marketing strategy. And, new research from SEO Powersuite – based on a sample of over 600 SEO specialists – has just revealed the top performers in this area. For the uninitiated, links are crucial …
From the future of content to the BBC’s latest challenge – content marketing trends
The future of content – what lies in store? We’ve reached that time of the year when marketers start exploring the future of content and trends for next year. The Content Marketing Institute (CMI), has just released the 5 trends it thinks we should focus …
