How to write a great title for your article
Titles are important. A good title will convince people read your content and entice them to come back to your page. It’s the first impression of your copy, and will either draw people in or push them away. So how do you create a great …
Video: What is content marketing?
I recently gave a presentation to an audience of entrepreneurs at the British Library to give my answer to the question “What is content marketing?” If this question has also occurred to you, the video from the event will hopefully prove interesting. If you’d like …
A guide to Twitter etiquette
Almost every company has a presence on Twitter nowadays, but some businesses are using it far more successfully than others. From the overly promotional to the completely silent, the cocky to the colloquial, there are plenty of social media pitfalls to run into, but often …
5 things businesses should never do on social media
Let’s not beat around the bush – social media is big business these days, and there are now hundreds of thousands of companies on Facebook, Twitter and the like, all vying for customers’ attention. There are plenty of guides which tell you what you should …
Content, SEO and social media news: weekly round up – 15/03/2013
Content marketing is 2013’s central focus for 35% of marketers New data from CopyPress has shown that around a third of marketers (35%) are making content marketing their main marketing focus for 2013 – compared with just 18.9% of marketers in 2012. The figure came …
Content, SEO and social media news: weekly round-up
Facebook trials sponsored news feed posts Facebook is testing a new marketing system which will allow marketers to promote content in user’s personal news feeds – even if they have not ‘liked’ or become ‘fans’ of the product or service’s page. Spokeswoman Annie Ta confirmed …
Survey: Digital marketing investment increasing despite cuts to overall marketing budgets
The recent IPA Q2 Bellwether survey, compiled by financial information outlet Markit, has shown that whilst total marketing spends are being revised down, digital marketing budgets have continued to increase rapidly, with a positive net balance of 5.1%. Significantly, investment in SEO marketing showed an …
Who owns Twitter followers?
Marketer Noah Kravitz is currently being sued for keeping the Twitter followers that he attracted while tweeting for the company Phonedog, under the handle @Phonedog_Noah. When Kravitz left the company, where he worked as a blogger, he changed his user name but took 17,000 followers …
3 reasons to use Twitter for business
1) Make more moneyLet’s start with the main reason why most people use Twitter for business: to identify potential customers and generate sales.Micro-blogging is all about people ... …
Social Media Marketing Checklist
Twitter1. Retweet 7 things – to my mind, retweeting is the life blood of Twitter, and sharing of information is key. But let’s not forget, retweeting someone’s tweets instils a sense of loyalty too, and they’re more likely to retweet your items …
