Titles are important. A good title will convince people read your content and entice them to come back to your page. It’s the first impression of your copy, and will either draw people in or push them away. So how do you create a great title? Let’s take a look. What is a title? In…
I recently gave a presentation to an audience of entrepreneurs at the British Library to give my answer to the question “What is content marketing?” If this question has also occurred to you, the video from the event will hopefully prove interesting. If you’d like to study the slides from the presentation, you can download…
Almost every company has a presence on Twitter nowadays, but some businesses are using it far more successfully than others. From the overly promotional to the completely silent, the cocky to the colloquial, there are plenty of social media pitfalls to run into, but often all that’s needed to remedy poor tweeting standards is a…
Let’s not beat around the bush – social media is big business these days, and there are now hundreds of thousands of companies on Facebook, Twitter and the like, all vying for customers’ attention. There are plenty of guides which tell you what you should be doing on social media, but mysteriously, not very many…
Content marketing is 2013’s central focus for 35% of marketers New data from CopyPress has shown that around a third of marketers (35%) are making content marketing their main marketing focus for 2013 – compared with just 18.9% of marketers in 2012. The figure came from the company’s 2013 State of Content Marketing Study, a…
