2012: The year content marketing changed forever
It seems like an understatement to say that content marketing has really moved into the spotlight this year. Thanks to the on-going social media explosion, an increasing focus on visually orientated content, and one very influential Penguin, 2012 has changed content marketing forever. We’ve put …
Content, SEO and social media news: weekly round-up – 30/11/2012
Army girlfriend’s touching blog becomes internet hit Zoey Pearce, girlfriend of Cpl Sam Garwood, started up a blog when her boyfriend left for the front line in Afghanistan to document her daily life and achievements. Zoey initially began writing her blog, ‘Until February’, as a …
3 important lessons from this year’s ‘Content Marketing Benchmarks, Budgets and Trends’
The Content Marketing Institute (CMI) recently released its B2B Content Marketing 2013 Benchmarks, Budgets and Trends report, which highlighted some of the most important existing and expected trends in the content marketing sphere. Although the survey is derived from statistics based on businesses in North …
Content, SEO and social media news: weekly round-up – 09/11/2012
Food blog gains notoriety thanks to chefs’ rude responses James Isherwood, something of an amateur food blogger, has gained a massive new following overnight, after Michelin starred Chef Claude Bosi noticed that James gave his restaurant Hibiscus a 3 out of 5 star review and …
Content, SEO and social media news: weekly round up
Google +1’s do not affect ranking Head of webspam Matt Cutts has confirmed that Google +1’s do not have a direct correlation with the search engine’s rankings. Speaking during a recent online ‘hangout’ with the Google team, Cutts stated “We’re still going to have to …
