The top spot on Google’s organic search results gets 33% of clicks New research from online advertising network Chikita has shown that the site at the top spot on Google’s organic search results pages gets an impressive 33% of user clicks. Interestingly, despite Google’s numerous algorithm updates and alterations, the results were similar to an…
A guide to Twitter etiquette
Almost every company has a presence on Twitter nowadays, but some businesses are using it far more successfully than others. From the overly promotional to the completely silent, the cocky to the colloquial, there are plenty of social media pitfalls to run into, but often all that’s needed to remedy poor tweeting standards is a…
5 things businesses should never do on social media
Let’s not beat around the bush – social media is big business these days, and there are now hundreds of thousands of companies on Facebook, Twitter and the like, all vying for customers’ attention. There are plenty of guides which tell you what you should be doing on social media, but mysteriously, not very many…
Content, SEO and social media news: weekly round up – 01/03/2013
Australia is the leader of the content marketing pack New research from the Content Marketing Institute and the Association for Data-driven Marketing and Advertising has revealed that a staggering 96% of Australian marketers use content marketing in their strategies – and 61% intend to increase their spending on the discipline over the next year. On…
Content, SEO and social media news: weekly round up – 15/02/2013
78% of Fortune 500 companies are using content marketing New research from Clickz.com has shown that 78% of Fortune 500 companies (500 of America’s largest corporations) are using content marketing to enhance their business. However, only 25% of those users are using their content for data capture. Whilst the companies are clearly aware of the…