From qualified leads to Quidditch – content marketing trends
Blog posts are best for qualified leads When it comes to content marketing, your ultimate end goal is to secure qualified leads. You might’ve identified secondary targets; becoming an authoritative voice, developing a regular publication schedule etc. But, it’s called content marketing for a reason, so …
From brand awareness to Google Fact Check: content marketing trends
Brand awareness is no major barrier to content success According to Outbrain, approximately 60% of consumers believe relevant content is trustworthy. It doesn’t matter about brand awareness – they’ll read it, even if it’s published by an unfamiliar brand. This suggests three main points for …
50 ways to write and promote a killer blog article
Creating a high-quality engaging killer blog article week-after-week is hard work. It takes time, expertise and a flair for writing exciting copy. Luckily, we’ve got a list of 50 top tips to help you create a killer blog article every time. We’ll guide you from …
Why does it take over 3 hours to write a blog?
In a recent Content Marketing Trends piece, Ben found that the average length of time it now takes hours to write a blog. In fact, blog writing time shot up by a whopping 26% in the last year to 3 hours and 16 minutes. As …
From content relevance to lead generation: content marketing trends
Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content …
Creating valuable content for your customer
Publishing valuable content for your customer is an integral part of successful copywriting. However, figures suggest that content marketers aren’t as good at this as they should be: Yes, you read that correctly: a mere 14% of marketers believe their content marketing efforts are “very effective” at …
Boost your website with a content audit
Carrying out a content audit for your website is like clearing out your office: you’ll uncover a mix of stuff you don’t need any more, stuff you’d forgotten you had, and stuff you need to re-organise or repair to make it useful again. At the …
Ways to revamp your website for 2014 – Part 2: Content
Welcome to the second part of our ‘Revamp your website’ series (read Part 1), where we’re looking at way to improve your website’s content. Revamp your website: Content Is your business exactly the same as it was a year ago? No? Then chances are you …
5 reasons your web copy isn’t getting results
The average user will spend no more than 27 seconds on a web page – so how do you persuade them to stick around for longer? You need to create web copy that follows the AIDA principle: Attention, Interest, Desire, and Action. However, this certainly …
10 ways to write really bad web copy
1. Use the words “we” and “our” instead of “you” and “your”. 2. Waffle on about “providing a top class service” without actually spelling out what you do. 3. Don’t bother to include keywords in your titles, copy and anchor text. 4. Put fake testimonials on your home page …
